Skip to content

Football Headband

Fail

Demand is soft, at -43.7% this quarter, so Football Headband is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$61K/yr124K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
48%top-5 click share · 14 brands · 50 sellers

Flapen Score

Football Headband against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Football Headband is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Football Headband 124K times last year and spent an estimated $61K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
3.2%
Market size, estimated
$61Ka year
Peak month
September12.2× the quietest month
Top search term
football headband70K searches a year

02 · Price

A sale here is worth $15.61.

Listings sell for $15.61 on average, from $5.68 to $61.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.61 that is $0 to $2K a year per listing.

Average price
$15.61inside the $15 to $100 sweet spot
Price range
$5.68–$61.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #245 within Sport Headbands. It carries 6,066 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#245in Sport Headbands
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
6,066per listing
Listings tracked
36

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Football Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

50

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

17%

  • Brand 121%
  • Brand 219%
  • Brand 315%
  • Brand 415%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (8 brands, 17%)

Demand

Football Headband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep, Oct · busiest ÷ quietest = 12.2×

Search terms

Top Football Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football headband70K/yr
  • football headbands10K/yr
  • headband football4K/yr
  • football headbands for men10K/yr
  • football headband for women28K/yr
  • football head band3K/yr

Reviews and returns

What reviews say buyers love and hate about Football Headband

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.8%of orders come back
“It was too big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Football Headband questions

Answered from the same tracked data.