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Football Costume

Fail

Demand is soft, at -53.0% this quarter, so Football Costume is a Fail.

Flapen Score
20
20 / 100
Ranks 16,762 of 16,930 Clothing, Shoes & Jewelry niches · −25 vs the category median of 45
Market size
$66K/yr430K searches / yr
90-day growth
-53.0%search demand this quarter
Competition
87%top-5 click share · 5 brands · 10 sellers

Flapen Score

Football Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Football Costume is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Football Costume 430K times last year and spent an estimated $66K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
-53.0%
Conversion, latest week
0.7%
Market size, estimated
$66Ka year
Peak month
October55.0× the quietest month
Top search term
football costume87K searches a year

02 · Price

A sale here is worth $22.37.

Listings sell for $22.37 on average, from $9.83 to $53.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.37 that is $0 to $2K a year per listing.

Average price
$22.37inside the $15 to $100 sweet spot
Price range
$9.83–$53.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #132 within Boys. It carries 3,786 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#132in Boys
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,786per listing
Listings tracked
8

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Football Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 54%

Demand

Football Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 55.0×

Search terms

Top Football Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football costume87K/yr
  • toddler football helmet42K/yr
  • football player costume60K/yr
  • football uniform13K/yr
  • football costumes for boys32K/yr
  • toddler football helmets 2-4 years6K/yr
  • football uniforms for kids8K/yr
  • kids football costume24K/yr
  • football costume kids14K/yr
  • franklin football helmet6K/yr

Reviews and returns

What reviews say buyers love and hate about Football Costume

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Size-Overall”
8.8%of orders come back
“the fit was a bit loose”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Football Costume questions

Answered from the same tracked data.