Football Costume
FailDemand is soft, at -53.0% this quarter, so Football Costume is a Fail.
- Flapen Score
- 20 / 100Ranks 16,762 of 16,930 Clothing, Shoes & Jewelry niches · −25 vs the category median of 4520
- Market size
- $66K/yr430K searches / yr
- 90-day growth
- -53.0%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 10 sellers
Flapen Score
Football Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Football Costume is stronger. Inside it, weaker.
Market
The Football Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Football Costume 430K times last year and spent an estimated $66K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 20 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 430K
- Growth, 90 days vs prior 90
- -53.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $66Ka year
- Peak month
- October55.0× the quietest month
- Top search term
- football costume87K searches a year
02 · Price
A sale here is worth $22.37.
Listings sell for $22.37 on average, from $9.83 to $53.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.37 that is $0 to $2K a year per listing.
- Average price
- $22.37inside the $15 to $100 sweet spot
- Price range
- $9.83–$53.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 8.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #132 within Boys. It carries 3,786 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #132in Boys
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 3,786per listing
- Listings tracked
- 8
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Football Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Brand 174%
- Brand 211%
- Brand 36%
- Brand 44%
- Brand 54%
Demand
Football Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 55.0×
Search terms
Top Football Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- football costume87K/yr
- toddler football helmet42K/yr
- football player costume60K/yr
- football uniform13K/yr
- football costumes for boys32K/yr
- toddler football helmets 2-4 years6K/yr
- football uniforms for kids8K/yr
- kids football costume24K/yr
- football costume kids14K/yr
- franklin football helmet6K/yr
Reviews and returns
What reviews say buyers love and hate about Football Costume
We read the reviews and the return reasons for every product selling here.
“the fit was a bit loose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Football Costume questions
Answered from the same tracked data.









