Is football costume profitable to sell on Amazon United States?

The niche generates $66K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -53.0%. Flapen's verdict: Skip it (20/100).

How competitive is the football costume niche?

5 brands and 10 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in football costume?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 8.8% — above our launch gate.

When does demand for football costume peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 55.0× the quietest.

What does it cost to enter the football costume niche?

Listings span $9.83–$53.44; the average listing price is $22.37 (sweet spot $15–$100). The average incumbent carries 3,786 reviews — the moat a new listing must climb.

Football Costume

Skip it

Soft demand (-53.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$22.37

avg listing price — sweet spot $15–$100

Price range

Great$9.83–$53.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,786.13

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$66K

$66K/yr · 430K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Returns

Bad8.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-53.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

Is football costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, football costume is a $66K/yr Amazon United States market (430K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 20/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

football costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $56K–$67K; units × avg price
Conversion rate: 0.7%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 4.6%
Avg brand age: 39 months
Avg seller age: 177 days

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Franklin Sports74%
CHAMPRO11%
obmwang6%
Okxiri4%
redgino4%

football costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 55.0×

Open Trend

Top football costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

football costume87K/yr -36.6%0.1% conv.
toddler football helmet42K/yr -49.0%0.4% conv.
football player costume60K/yr -56.8%0.1% conv.
football uniform13K/yr -27.9%0.0% conv.
football costumes for boys32K/yr -67.0%0.2% conv.
toddler football helmets 2-4 years6K/yr +17.5%0.8% conv.
football uniforms for kids8K/yr -43.1%0.0% conv.
kids football costume24K/yr -69.0%0.4% conv.
football costume kids14K/yr -73.0%0.0% conv.
franklin football helmet6K/yr -34.8%0.0% conv.

All search terms

Top football costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Franklin Sports Youth Dress-Up Shoulder Pads

Franklin Sports$10.264.0★5,694 rev

Kansas City Chiefs Football Helmet & Jersey Top Set

Franklin Sports$36.394.7★5,589 rev

Kansas City Chiefs Youth NFL Deluxe Helmet and Uniform Set (Medium)

Franklin Sports$53.444.6★15,550 rev

CHAMPRO Safety Integrated Football Practice Pant with Built-in Pads Black Small

CHAMPRO$17.744.6★726 rev

obmwang Referee Shirt for Womens and Mens Black and White Stripe Umpire Jersey V Neck Ref Uniform for Football Halloween

obmwang$11.964.6★564 rev

Newest

by launch date

CHAMPRO Safety Integrated Football Practice Pant with Built-in Pads Black Small

CHAMPRO$17.74726 rev

5mo ago

CHAMPRO Boys Safety Integrated Football Practice Pant with Built-in Pads White Medium

CHAMPRO$19.412,026 rev

5mo ago

Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)

Okxiri$9.8366 rev

6mo ago

5 Pcs Mens Referee Costume Kit White and Black Stripe Referee Shirt Womens Official Referee Hat Stainless Whistle Yellow Red Penaltys Flag for Football Soccer Halloween L

redgino$19.9474 rev

2y ago

obmwang Referee Shirt for Womens and Mens Black and White Stripe Umpire Jersey V Neck Ref Uniform for Football Halloween

obmwang$11.96564 rev

3y ago

What reviews say buyers love and hate about football costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fits as expected”

Quality-Overall15%

“Good quality”

Value For Money10%

“It was worth the money”

Comfort-Overall8%

“Super comfortable”

Material Quality6%

“The material is lightweight and breathable, making it comfortable to wear for extended periods without feeling restrictive”

Weight Light5%

“The material is lightweight”

Soft Feel3%

“Soft”

Advertised Vs Actual Product2%

“gets the job done”

Durability2%

“After multiple wears and a wash or two, its still holding its shape and the colors havent faded”

Shape/Style2%

“accurate in styling”

What buyers complain about

Size-Overall11%

“the fit was a bit loose”

Strength10%

“Pretty flimsy”

Quality-Overall8%

“Cheap”

Advertised Vs Actual Product8%

“Doesn't give all that is pictured”

Durability8%

“not for long-term usage”

Certifications5%

“was unable to provide me with verifiable documents”

Instructions/User Manual/Troubleshooting5%

“I followed instructions perfectly however the letters still would not stick correctly so the jersey is pretty much ruined on the back”

Thickness4%

“yet thick material”

Stain Resistance3%

“Stains”

Drop/Impact Protection3%

“Too thin no protection”

Top return reasons

Size-Overall75%

Length3%

Chest Fit3%

Material Quality2%

Sleeve Fit2%

Advertised Vs Actual Product2%

Shoulder Fit2%

Value For Money1%

Quality-Overall1%

Color1%

Common football costume questions

Is football costume profitable to sell on Amazon United States?: The niche generates $66K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -53.0%. Flapen's verdict: Skip it (20/100).
How competitive is the football costume niche?: 5 brands and 10 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in football costume?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 8.8% — above our launch gate.
When does demand for football costume peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 55.0× the quietest.
What does it cost to enter the football costume niche?: Listings span $9.83–$53.44; the average listing price is $22.37 (sweet spot $15–$100). The average incumbent carries 3,786 reviews — the moat a new listing must climb.