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Football Bracelet

Fail

Shoppers spend an estimated $53K a year here, so Football Bracelet is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$53K/yr143K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
42%top-5 click share · 40 brands · 69 sellers

Flapen Score

Football Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Football Bracelet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Football Bracelet 143K times last year and spent an estimated $53K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
2.7%
Market size, estimated
$53Ka year
Peak month
September8.2× the quietest month
Top search term
football bracelets48K searches a year

02 · Price

A sale here is worth $13.75.

Listings sell for $13.75 on average, from $5.20 to $53.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.75 that is $0 to $1K a year per listing.

Average price
$13.75under the $15 to $100 sweet spot
Price range
$5.20–$53.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #5,355 within Bracelets. It carries 935 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#5,355in Bracelets
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
935per listing
Listings tracked
47

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Football Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

40 falling

Sellers

69

Top-5 brand share

47%

Top 20: 81%

Top-5 click share

42%

Top 20: 75%

Open market

48%

  • Brand 117%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Football Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 8.2×

Search terms

Top Football Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football bracelets48K/yr
  • football bracelet21K/yr
  • football bracelets for boys18K/yr
  • game day bracelets8K/yr
  • football bracelets bulk11K/yr
  • football bracelet for women16K/yr
  • football silicone bracelets4K/yr
  • game day bracelets for women13K/yr
  • gameday bracelets for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Bracelet

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Way to tight and small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Football Bracelet questions

Answered from the same tracked data.