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Football Belt

Fail

Shoppers spend an estimated $28K a year here, so Football Belt is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$28K/yr45K searches / yr
90-day growth
+33.1%search demand this quarter
Competition
75%top-5 click share · 8 brands · 17 sellers

Flapen Score

Football Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Football Belt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Football Belt 45K times last year and spent an estimated $28K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+33.1%
Conversion, latest week
5.9%
Market size, estimated
$28Ka year
Peak month
August18.3× the quietest month
Top search term
football belt21K searches a year

02 · Price

A sale here is worth $10.41.

Listings sell for $10.41 on average, from $4.26 to $26.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $10.41 that is $1K to $3K a year per listing.

Average price
$10.41under the $15 to $100 sweet spot
Price range
$4.26–$26.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Belts. It carries 1,348 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#205in Belts
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,348per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Football Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

17

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 149%
  • Brand 225%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Football Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 18.3×

Search terms

Top Football Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football belt21K/yr
  • football belts for men8K/yr
  • football pants belt7K/yr
  • football belts3K/yr
  • youth football belt3K/yr
  • football belt youth3K/yr

Reviews and returns

What reviews say buyers love and hate about Football Belt

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Advertised Vs Actual Product”
4.4%of orders come back
“not 52' as advertised”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Football Belt questions

Answered from the same tracked data.