Folding Sunglasses
FailAn estimated 9.5% of orders come back, so Folding Sunglasses is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $45K/yr113K searches / yr
- 90-day growth
- +42.6%search demand this quarter
- Competition
- 46%top-5 click share · 17 brands · 22 sellers
Flapen Score
Folding Sunglasses against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Folding Sunglasses is stronger. Inside it, weaker.
Market
The Folding Sunglasses market on Amazon at a glance
Shoppers on Amazon United States searched for Folding Sunglasses 113K times last year and spent an estimated $45K. The top 5 brands take 79% of clicks. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- +42.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $45Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- foldable sunglasses37K searches a year
02 · Price
A sale here is worth $30.01.
Listings sell for $30.01 on average, from $10.28 to $151.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.01 that is $0 to $3K a year per listing.
- Average price
- $30.01inside the $15 to $100 sweet spot
- Price range
- $10.28–$151.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 9.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #2,399 within Sunglasses & Eyewear Accessories. It carries 6,120 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 6.0%
- Average rank
- #2,399in Sunglasses & Eyewear Accessories
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 6,120per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Folding Sunglasses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Joopin Trendy Square Folding Sunglasses Retro Foldable Sun Glasses Poalrized UV400 Fold Up Shades for Women Men (Foldable Black)
- Price
- $15.70
- Rating
- 4.4/5
- Reviews
- 16,488
- Age
- 4y ago

Joopin Leopard Square Folding Sunglasses Oversized Brown Foldable Shades for Women Men Fold Up Sun Glasses Polarized UV400 Collapsible Sunnise
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 16,488
- Age
- 4y ago

BENEUNDER Polarized Sunglasses for Men Women Ultra Lightweight Folding Sunglasses UV400 Protection Acetate Frame Sunglasses with Organizer Black-23
- Price
- $33.74
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 3y ago

Joopin Semi Rimless Black Folding Sunglasses Half Frame Foldable Sun Glasses Polarized UV400 Fold Up Shades for Men Women
- Price
- $15.10
- Rating
- 4.4/5
- Reviews
- 12,777
- Age
- 3y ago

Foldies Classic Folding Sunglasses Polarized UV400 UVA UVB Protection for Men Women Folding Sunglasses Leather Case
- Price
- $74.68
- Rating
- 4.5/5
- Reviews
- 518
- Age
- 8y ago
Trending
estimated 90-day click momentum
CAJOAUIS Foldable Sunglasses Folding Sports Sun Glasses for Driving Cycling TR90 Frame UV Protection for Men Women with Case (Purple Polycarbonate)
- Price
- $21.22
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago

Foldies Classic Folding Sunglasses Polarized UV400 UVA UVB Protection for Men Women Folding Sunglasses Leather Case
- Price
- $74.19
- Rating
- 4.5/5
- Reviews
- 518
- Age
- 4y ago

Cyxus Round Folding Sunglasses Cat Eye Sunglasses Women Men Uv400 Protection Anti Glare TR90 Ultralight Foldable Black Lens Black Frame
- Price
- $14.99
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 3y ago

Joopin Leopard Square Folding Sunglasses Oversized Brown Foldable Shades for Women Men Fold Up Sun Glasses Polarized UV400 Collapsible Sunnise
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 16,488
- Age
- 4y ago

Joopin Oversized Folding Sunglasses Black Red Foldable Sun Glasses Polarized UV Protecton Portable Shades for Women Sensitive Eyes Ladies Sunnies
- Price
- $14.10
- Rating
- 4.5/5
- Reviews
- 30,682
- Age
- 3y ago
Newest
by launch date
CAJOAUIS Foldable Sunglasses Folding Sports Sun Glasses for Driving Cycling TR90 Frame UV Protection for Men Women with Case (Purple Polycarbonate)
- Price
- $21.22
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago

VEQINIKA Foldable Sunglasses for Men Women Polarized Folding Sunglasses Spring Hinge UV Blocking Foldable (Gray)
- Price
- $10.71
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

BENEUNDER Polarized Sunglasses for Men Women Ultra Lightweight Folding Sunglasses with Organizer
- Price
- $34.26
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 1y ago

Cyxus Foldable Polarized Sunglasses for Women Men 24g TR90 Square Frame 99.99% UV Protection Beach Driving Outdoor P1577
- Price
- $23.58
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

Cyxus Folding Polarized Sunglasses Oval for Men Women Easy Carry Foldable Sunglasses UV400 Protection P1182 Leopard
- Price
- $22.48
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
22
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 83%
Open market
17%
- Joopin46%
- Foldies10%
- BENEUNDER10%
- Kyiduo6%
- Cyxus6%
- GMKATEYE4%
- Open — no brand owns it (11 brands, 17%)
Demand
Folding Sunglasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Search terms
Top Folding Sunglasses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foldable sunglasses37K/yr
- folding sunglasses32K/yr
- foldable sunglasses for women10K/yr
- roav sunglasses5K/yr
- travel sunglasses6K/yr
- foldies sunglasses6K/yr
- foldable sunglasses for men5K/yr
- folding sunglasses for men6K/yr
- folding sunglasses women5K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Sunglasses
We read the reviews and the return reasons for every product selling here.
“Broke easily :”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Sunglasses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









