Folding Fan

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +124.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $677K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+124.6%

Conversion, latest week

2.9%

Market size, estimated

$677Ka year

Peak month

July4.4× the quietest month

Top search term

hand fan foldable541K searches a year

Listings sell for $12.43 on average, from $4.74 to $46.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $12.43 that is $9K to $12K a year per listing.

Average price

$12.43under the $15 to $100 sweet spot

Price range

$4.74–$46.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

2.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,366 within Hand Fans. It carries 3,097 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#2,366in Hand Fans

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

3,097per listing

Listings tracked

47

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months