Foldable Tote Bag

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

201K

Growth, 90 days vs prior 90

+8.2%

Conversion, latest week

1.2%

Market size, estimated

$50Ka year

Peak month

August1.3× the quietest month

Top search term

packable tote57K searches a year

Listings sell for $21.49 on average, from $3.96 to $43.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.49 that is $0 to $2K a year per listing.

Average price

$21.49inside the $15 to $100 sweet spot

Price range

$3.96–$43.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.6%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #279 within Luggage. It carries 1,952 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#279in Luggage

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,952per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months