Is foldable fan profitable to sell on Amazon United States?

The niche generates $98K/yr across 53 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +112.0%. Flapen's verdict: Worth a look (63/100).

How competitive is the foldable fan niche?

37 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in foldable fan?

Top complaints mined from reviews: Charging, Durability, Size-Overall. The return rate is 2.6%.

When does demand for foldable fan peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.2× the quietest.

What does it cost to enter the foldable fan niche?

Listings span $4.74–$89.19; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 3,071 reviews — the moat a new listing must climb.

Foldable Fan

Worth a look

Shows demand growing +112.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+112.0%

90-day search growth — must beat 0% to launch

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Price range

Great$4.74–$89.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Avg price

Great$16.33

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,071.28

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$98K

$98K/yr · 269K searches

Signals Trending No Dominant Brand

Is foldable fan profitable on Amazon?

According to Flapen's Amazon United States niche tracking, foldable fan is a $98K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

foldable fan market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $98K–$131K; units × avg price
Conversion rate: 2.2%
Avg BSR: #500
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 169 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

39%

Top 20: 88%

Top-5 click share

35%

Top 20: 74%

Open market

55%

SUJJY13%
choyaxo7%
Bantoye7%
WEARXI6%
LIPETY6%
Quacc6%

foldable fan demand & seasonality

Weekly Amazon search volume, last 104 weeks — +112.0% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×

Open Trend

Top foldable fan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

foldable fan151K/yr +159.9%1.8% conv.
decorative folding fans34K/yr +64.8%0.5% conv.
japanese fans27K/yr +36.4%1.5% conv.
bamboo fans12K/yr +100.0%0.6% conv.
plastic hand fan10K/yr +104.9%0.5% conv.
collapsible hand fan8K/yr +161.5%1.9% conv.
fold fan7K/yr +76.3%2.0% conv.
asian fans6K/yr +22.6%1.6% conv.
fold up fan6K/yr +103.8%1.5% conv.
chinese paper fans5K/yr -14.8%0.9% conv.

All search terms

Top foldable fan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUJJY 4 PCS 4 Styles Foldable Cooling Fans Handheld Colorful Floral Round Fans for Travel Events Indoor & Outdoor (Nile Blue)

SUJJY$10.004.8★864 rev

Bantoye 2 Pieces Handheld Fans Silk Folding Fans with Bamboo Frames for Dancing Cosplay Wedding Party Props Decoration White Blue

Bantoye$5.954.3★4,596 rev

Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel

LIPETY$30.954.3★5,686 rev

Quacc 3 PCS Round Foldable Hand Fans Fruit Style Handheld Folding Fan Portable Cooling Fans for Summer Events Outdoor Travel Festival Party Decorations Game Favors

Quacc$6.214.7★59 rev

choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Pink

choyaxo$7.034.4★765 rev

Newest

by launch date

Portable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel

BGYUA$32.63229 rev

3mo ago

Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel

LIPETY$30.955,686 rev

6mo ago

Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)

Lysa$13.6499 rev

10mo ago

Gaiatop Portable Pedestal Fan 16000mAh Battery [Max 74h Runtime] Foldable Oscillating Standing Fan Collapsible Desk Fans LED Light Case & Remote Control 4 Speeds for Outdoor Travel Camping (Black)

Gaiatop$49.57308 rev

11mo ago

Quacc 3 PCS Round Foldable Hand Fans Fruit Style Handheld Folding Fan Portable Cooling Fans for Summer Events Outdoor Travel Festival Party Decorations Game Favors

Quacc$6.2159 rev

1y ago

What reviews say buyers love and hate about foldable fan

What buyers praise and complain about, mined from review topics.

What buyers love

Portability9%

“Easy to carry”

Quality-Overall9%

“very affordable for the quality”

Size-Overall7%

“Arrived exactly as advertised and fit great”

Charging6%

“Charges easily”

Value For Money6%

“Excellent Price”

Ease Of Use6%

“Easy to use”

Noise Level5%

“Quiet and light”

Strength5%

“Well built”

Battery Life4%

“rechargeable battery”

Compactness4%

“It folds up very compact”

What buyers complain about

Charging13%

“Doesn't charge”

Durability12%

“Stopped working after one use”

Size-Overall9%

“Super small”

Noise Level6%

“Too loud”

Quality-Overall5%

“Very cheap quality”

Strength4%

“Not sturdy”

Functionality-Overall4%

“Doesnt work as expected”

Ease Of Use3%

“making it difficult to hold on to”

Battery Life3%

“Short battery life”

Value For Money2%

“Not worth the price”

Top return reasons

Size-Overall22%

Functionality-Overall14%

Charging10%

Strength9%

Value For Money6%

Noise Level6%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Weight Heavy4%

Quality-Overall3%

Common foldable fan questions

Is foldable fan profitable to sell on Amazon United States?: The niche generates $98K/yr across 53 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +112.0%. Flapen's verdict: Worth a look (63/100).
How competitive is the foldable fan niche?: 37 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in foldable fan?: Top complaints mined from reviews: Charging, Durability, Size-Overall. The return rate is 2.6%.
When does demand for foldable fan peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.2× the quietest.
What does it cost to enter the foldable fan niche?: Listings span $4.74–$89.19; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 3,071 reviews — the moat a new listing must climb.