Skip to content

Foldable Carry on Bag

Fail

Buyers convert on only 1.3% of searches, so Foldable Carry on Bag is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$183K/yr234K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
24%top-5 click share · 18 brands · 58 sellers

Flapen Score

Foldable Carry on Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Foldable Carry on Bag is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable Carry on Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Foldable Carry on Bag 234K times last year and spent an estimated $183K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
1.3%
Market size, estimated
$183Ka year
Peak month
July1.5× the quietest month
Top search term
samsonite duffel bag38K searches a year

02 · Price

A sale here is worth $60.61.

Listings sell for $60.61 on average, from $10.36 to $158.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $60.61 that is $0 to $6K a year per listing.

Average price
$60.61inside the $15 to $100 sweet spot
Price range
$10.36–$158.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #5,708 within Travel Duffels. It carries 3,652 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
86%
Out of stock, average day
1.6%
Average rank
#5,708in Travel Duffels
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,652per listing
Listings tracked
84

04 · Newcomers

19 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
19Amazon's first-year sales bar
Average brand age
40 months

Products

Top Foldable Carry on Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

$0$4K$7K$11K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

58

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

24%

Top 20: 61%

Open market

6%

  • Samsonite81%
  • Amazon Essentials4%
  • HaoHakka3%
  • Urtala2%
  • BAGSMART2%
  • Amazon Basics2%
  • Open — no brand owns it (12 brands, 6%)

Demand

Foldable Carry on Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Foldable Carry on Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • samsonite duffel bag38K/yr
  • samsonite bag32K/yr
  • samsonite tote19K/yr
  • samsonite duffle bag for travel21K/yr
  • foldable suitcase16K/yr
  • samsonite tote bag13K/yr
  • samsonite duffle bag11K/yr
  • samsonite foldable duffle bag11K/yr
  • samsonite travel bag11K/yr
  • samsonite duffle9K/yr

Reviews and returns

What reviews say buyers love and hate about Foldable Carry on Bag

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
7.0%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Foldable Carry on Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data