Skip to content

Foldable Bag

Fail

Shoppers spend an estimated $31K a year here, so Foldable Bag is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$31K/yr138K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
32%top-5 click share · 40 brands · 56 sellers

Flapen Score

Foldable Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Foldable Bag is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Foldable Bag 138K times last year and spent an estimated $31K. The top 5 brands take 47% of clicks. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
0.8%
Market size, estimated
$31Ka year
Peak month
July9.8× the quietest month
Top search term
folding travel bag28K searches a year

02 · Price

A sale here is worth $27.76.

Listings sell for $27.76 on average, from $9.10 to $105.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.76 that is $0 to $3K a year per listing.

Average price
$27.76inside the $15 to $100 sweet spot
Price range
$9.10–$105.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #139 within Travel Duffels. It carries 3,890 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
1.5%
Average rank
#139in Travel Duffels
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,890per listing
Listings tracked
61

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
38 months

Products

Top Foldable Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

56

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

32%

Top 20: 71%

Open market

47%

  • Brand 113%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Foldable Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 9.8×

Search terms

Top Foldable Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding travel bag28K/yr
  • foldable carry on bag for travel20K/yr
  • collapsible bags for traveling10K/yr
  • packable duffel9K/yr
  • foldable luggage bag11K/yr
  • packable bags for travel8K/yr
  • travel foldable bag7K/yr
  • packable travel bag7K/yr
  • fold up travel bag7K/yr
  • foldable bag for travel6K/yr

Reviews and returns

What reviews say buyers love and hate about Foldable Bag

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
6.2%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foldable Bag questions

Answered from the same tracked data.