Is Fold Over Shorts profitable to sell on Amazon United States?

Flapen scores Fold Over Shorts 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $36K a year across 54 tracked products. 8 of the 29 products launched in the last year cleared the first-year sales bar. Search demand grew +63.3% in the last 90 days.

How competitive is the Fold Over Shorts niche on Amazon United States?

17 brands and 18 sellers compete in Fold Over Shorts on Amazon United States. The top 5 Fold Over Shorts products take 30% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Fold Over Shorts?

Fold Over Shorts buyers on Amazon United States complain most about Size-Overall, Material Quality, and Quality-Overall. An estimated 5.2% of orders come back, which is high.

What does it cost to enter the Fold Over Shorts niche?

Fold Over Shorts sells for $13.34 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $9.50 to $26.61. The average product has 207 reviews, the count a new listing must catch up to.

Fold Over Shorts

Maybe

The average product has only 207 reviews. But buyers convert on only 0.5% of searches, so Fold Over Shorts is a Maybe.

Filters High Returns

Flapen Score: 52
52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size: $36K/yr534K searches / yr
90-day growth: +63.3%search demand this quarter
Competition: 30%top-5 click share · 17 brands · 18 sellers

Flapen Score

Fold Over Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fold Over Shorts is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Fold Over Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Fold Over Shorts 534K times last year and spent an estimated $36K. The top 5 brands take 79% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months: 534K
Growth, 90 days vs prior 90: +63.3%
Conversion, latest week: 0.5%
Market size, estimated: $36Ka year
Top search term: fold over shorts224K searches a year

02 · Price

A sale here is worth $13.34.

Listings sell for $13.34 on average, from $9.50 to $26.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.34 that is $0 to $1K a year per listing.

Average price: $13.34under the $15 to $100 sweet spot
Price range: $9.50–$26.61
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$1K
Returns: 5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Sleep & Lounge. It carries 207 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #255in Sleep & Lounge
Average rating: 4.17 starsAmazon United States average 4.42 stars
Average reviews: 207per listing
Listings tracked: 54

04 · Newcomers

8 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 29
Successful launches: 8Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Fold Over Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

30%

Top 20: 65%

Open market

17%

Brand 126%
Brand 221%
Brand 318%
Brand 48%
Brand 55%
Brand 64%
Open — no brand owns it (11 brands, 17%)

Demand

Fold Over Shorts search demand

Weekly searches over the year. Pick a range.

Search terms

Top Fold Over Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fold over shorts224K/yr +56.5%0.4% conv.
foldover shorts133K/yr +63.2%0.3% conv.
fold over shorts set18K/yr +137.3%0.1% conv.
foldover shorts set12K/yr +122.8%0.2% conv.
black fold over shorts16K/yr +78.2%0.9% conv.
white fold over shorts18K/yr +73.7%0.6% conv.
cotton foldover shorts9K/yr +146.4%0.4% conv.
womens fold over shorts9K/yr +151.7%0.2% conv.
black foldover shorts12K/yr +97.4%1.1% conv.
fold over yoga shorts13K/yr +46.3%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Fold Over Shorts

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”

28%of negative reviews mention “Size-Overall”

5.2%of orders come back

“Runs a little big”

A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Fold Over Shorts questions

Answered from the same tracked data.

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