Fold Over Shorts

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

534K

Growth, 90 days vs prior 90

+63.3%

Conversion, latest week

0.5%

Market size, estimated

$36Ka year

Top search term

fold over shorts224K searches a year

Listings sell for $13.34 on average, from $9.50 to $26.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.34 that is $0 to $1K a year per listing.

Average price

$13.34under the $15 to $100 sweet spot

Price range

$9.50–$26.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Sleep & Lounge. It carries 207 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#255in Sleep & Lounge

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

207per listing

Listings tracked

54

29 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

8Amazon's first-year sales bar

Average brand age

29 months