Fold Over Shorts
Worth a lookShows a thin review moat (207 avg reviews), but weak search conversion (0.5%) keeps it on the watch list.
Review moat
Great206.74avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+63.3%90-day search growth — must beat 0% to launch
Price range
Good$9.50–$26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.34avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 534K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Is fold over shorts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fold over shorts is a $36K/yr Amazon United States market (534K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
fold over shorts market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $40K–$53K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #255
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 29 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
18
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
30%
Top 20: 65%
Open market
17%
- ONLYSTORY26%
- Best Rose21%
- KMBANGI18%
- Ekouaer8%
- Luckinbaby5%
- RUEWEY4%
- Open — no brand owns it (11 brands, 17%)
fold over shorts demand & seasonality
Weekly Amazon search volume, last 8 weeks — +63.3% search growth over the last 90 days.Top fold over shorts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fold over shorts224K/yr
- foldover shorts133K/yr
- fold over shorts set18K/yr
- foldover shorts set12K/yr
- black fold over shorts16K/yr
- white fold over shorts18K/yr
- cotton foldover shorts9K/yr
- womens fold over shorts9K/yr
- black foldover shorts12K/yr
- fold over yoga shorts13K/yr
Top fold over shorts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KMBANGI Women Fold Over Shorts Elastic Waist Y2k Lounge Shorts Foldover Cute Pajama Bottoms Soft Sleepwear(Bodycon Grey S)
KMBANGI$10.154.0★325 rev
Best Rose Lounge Fold Over Shorts Zebra Striped Cheetah Low Rise Patchwork Stretchy Y2K Skinny Sexy Casual Women Shorts (Black Small)
Best Rose$14.964.5★174 rev
Best Rose Lounge Fold Over Shorts Zebra Striped Cheetah Low Rise Patchwork Stretchy Y2K Skinny Sexy Casual Women Shorts (Blue Black Small)
Best Rose$12.864.5★174 rev
ONLYSTORY Womens Shorts Y2k Low Waist Fold Over Micro Shorts Going Out Lounge Pj Yoga Workout Mini Short(Black XL)
ONLYSTORY$9.504.3★211 rev
ONLYSTORY Womens Shorts Y2k Low Waist Fold Over Micro Shorts Going Out Lounge Pj Yoga Workout Mini Short(Black White Stripe XL)
ONLYSTORY$11.094.3★211 rev
Newest
by launch date
KMBANGI Womens Fold Over Shorts Elastic Waist Y2k Lounge Shorts Foldover Cute Pajama Micro Bottoms Mini Shorts Sleepwear(Polka Dot Pink S)
KMBANGI$10.03325 rev
ONLYSTORY Womens Plus Size Shorts Y2k Low Waist Fold Over Micro Shorts Going Out Lounge Pj Yoga Workout Black Mini Short(Black 2XL)
ONLYSTORY$9.68211 rev
ONLYSTORY Womens Shorts Y2k Low Waist Fold Over Micro Shorts Going Out Lounge Pj Yoga Workout Mini Short(Black XL)
ONLYSTORY$9.50211 rev
ONLYSTORY Womens Shorts Y2k Low Waist Fold Over Micro Shorts Going Out Lounge Pj Yoga Workout Mini Short(Black White Stripe XL)
ONLYSTORY$11.09211 rev
ONLYSTORY Womens Fold Over Shorts Y2K Sexy Micro Mini Shorts Elastic Waist Lounge Pajama Bottoms 2026 Summer Yoga Athletic Black Short(Black XS)
ONLYSTORY$9.64211 rev
Trending
90-day click momentumKMBANGI Womens Fold Over Shorts Elastic Waist Y2k Lounge Shorts Foldover Cute Pajama Micro Bottoms Mini Shorts Sleepwear(Polka Dot Pink S)
KMBANGI$10.034.0★
ONLYSTORY Womens Shorts Y2k Low Waist Fold Over Micro Shorts Going Out Lounge Pj Yoga Workout Mini Short(Black XL)
ONLYSTORY$9.504.3★
RUEWEY Womens 2 Pieces Paiamas Set Color Block Sleeveless Crop Cami Top and Fold Over Shorts Pjs Loungewear (Navy Blue S)
RUEWEY$19.294.1★
ONLYSTORY Womens Plus Size Shorts Y2k Low Waist Fold Over Micro Shorts Going Out Lounge Pj Yoga Workout Black Mini Short(Black 2XL)
ONLYSTORY$9.684.3★
Fufuriprefer Women Y2K Low Waist Studded Shorts Punk Fold Over Slim Fit Skinny Micro Mini Shorts Low Rise Sexy Bottom (Black S)
Fufuriprefer$17.954.0★
What reviews say buyers love and hate about fold over shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as described”
“So comfortable”
“soft & stretchy”
“Perfect lowers excellent quality super soft”
“Lightweight material”
“has plenty of stretch”
“Really thick material”
“As described”
“I love the colors”
“Great deal”
What buyers complain about
“Runs a little big”
“they were a pretty thin material”
“Cheap cheap”
“The material is thick”
“the waistband was a little bit too chunky”
“Thin and tiny”
“The black seemed more like a faded to brown”
“Since they are very much see-through”
“seams super thick and rough”
“No Pockets as Listed”
Top return reasons
Common fold over shorts questions
- Is fold over shorts profitable to sell on Amazon United States?
- The niche generates $36K/yr across 54 tracked products. 8 of 29 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the fold over shorts niche?
- 17 brands and 18 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in fold over shorts?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.2% — above our launch gate.
- What does it cost to enter the fold over shorts niche?
- Listings span $9.50–$26.61; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.