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Foam Visor

Pass

Foam Visor scores 66 out of 100, a Pass. Shoppers spend $31K a year here, search demand grew +147.5% this quarter, and returns run at 2.9% of orders.

Flapen Score
66
66 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 45
Market size
$31K/yr41K searches / yr
90-day growth
+147.5%search demand this quarter
Competition
32%top-5 click share · 25 brands · 27 sellers

Flapen Score

Foam Visor against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Foam Visor is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Visor market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Visor 41K times last year and spent an estimated $31K. The top 5 brands take 60% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +147.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+147.5%
Conversion, latest week
4.3%
Market size, estimated
$31Ka year
Peak month
May6.8× the quietest month
Top search term
foam visors for women13K searches a year

02 · Price

A sale here is worth $17.81.

Listings sell for $17.81 on average, from $8.38 to $45.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.81 that is $0 to $2K a year per listing.

Average price
$17.81inside the $15 to $100 sweet spot
Price range
$8.38–$45.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #1,369 within Visors. It carries 203 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
98%
Out of stock, average day
7.8%
Average rank
#1,369in Visors
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
203per listing
Listings tracked
52

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Foam Visor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$622$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

27

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

32%

Top 20: 75%

Open market

33%

  • The Incredible Sunvisor19%
  • Outus15%
  • Retisee11%
  • Sureio8%
  • Hercicy8%
  • Vabean7%

Demand

Foam Visor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.8×

Search terms

Top Foam Visor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam visors for women13K/yr
  • foam visors for kids8K/yr
  • foam visors8K/yr
  • foam visor8K/yr
  • foam visors with coil bands3K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Visor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.12

too snug for me

Too Big

Too small

Quality-Overall13%−0.16

Very Cheap product

Very cheap quality

Poor Quality

Strength11%−0.14

A little flimsy

Flimsy didn't hold up

not very substantial

Stretchability/Expandability/Elasticity9%−0.11

the coiled elastic is a mess

Awful elastic band

The elastic cord is junk

Color7%+0.43

Beware: You might not get the color you ordered

not the color I ordered

It's more trouble than it's worth to me to return the incorrect color

Love

Comfort-Overall14%+1.22

Comfortable

comfortable to wear

Comfortable and easy to adjust

Color10%+0.43

Colors were cute

Lots of colors

So cute and colorful

Advertised Vs Actual Product9%+0.73

Just what I needed

As advertised

Just as described

Weight Light7%+0.56

The material is very lightweight

I find it to be lightweight and comfortable

I love this lightweight visor

Quality-Overall7%−0.16

Decent enough product

accessories were great

The quality is good

Return

2.9% Return rate 53% Fixable by listing

Size-Overall28%▄▆▇▅▅█

too snug for me

Too Big

Too small

Material Quality17%█▆█▆▇▄

The material is not for me

material is not soft I used to have

Not a fan of the material nor how tall the forehead band was

Quality-Overall11%█▆▆▇█▆

Very Cheap product

Very cheap quality

Poor Quality

Advertised Vs Actual Product9%█▄▆▅▇▅
Strength5%▃█▃▄▃▅

A little flimsy

Flimsy didn't hold up

not very substantial

FAQ

Common Foam Visor questions

Answered from the same tracked data.