Foam Sword
Worth a lookShows a sweet-spot price point ($24.35 avg), but soft demand (-4.5% this quarter) keeps it on the watch list.
Avg price
Incredible$24.35avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great$7.79–$39.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,107.49avg incumbent reviews — the moat a new listing must climb
Market size
Good$383K$383K/yr · 768K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Is foam sword profitable on Amazon?
According to Flapen's Amazon United States niche tracking, foam sword is a $383K/yr Amazon United States market (768K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
foam sword market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $487K–$609K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 82%
- Out of stock
- 4.5%
- Avg brand age
- 47 months
- Avg seller age
- 149 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
74
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
38%
Top 20: 83%
Open market
28%
- Super Z Outlet35%
- Liberty Imports17%
- Hero's Edge6%
- Superdo5%
- damdos5%
- Franklin Sports4%
foam sword demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top foam sword search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- foam sword268K/yr
- foam swords110K/yr
- nerf sword80K/yr
- foam swords for play fighting72K/yr
- foam swords for kids34K/yr
- foam weapons47K/yr
- foam sword for kids41K/yr
- nerf swords27K/yr
- foam swords for adults19K/yr
- foam weapon9K/yr
Top foam sword products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Super Z Outlet 16 Foam Prince Sword Toy Set Party Supplies (6)
Super Z Outlet$19.694.2★2,363 rev
Super Z Outlet Assorted Foam Toy Swords for Children with Different Designs Including Ninja Pirate Warrior and Viking (8 Pack)
Super Z Outlet$19.344.5★2,860 rev
Liberty Imports 6 PCS Giant Foam Swords Large 1:1 Scale Strong Toy Weapons Kids Medieval Warrior Knights Pretend Play Safe Fighting Set - Red vs Blue (30 Inches)
Liberty Imports$35.674.0★2,010 rev
Heros Edge G-JS101 Foam Excalibur Sword 28 silver
Hero's Edge$22.124.6★1,440 rev
Superdo Foam Sword Practice Swords Sparring Training Stick (Double Pack)
Superdo$39.874.8★382 rev
Newest
by launch date
Dress Up America Foam Knight Costume Sword 43.5 Inch Medieval Fantasy Prop for Cosplay Warrior & Themed Costumes
Dress Up America$23.1627 rev
16 PU Foam Sword Prop -Medieval Knight Fake Dagger Role-Play Costume Accessory for Halloween Cosplay Kids and Adults (Black/Silver Two Pieces)
xiazaizai$16.499 rev
Munetoshi 41 Foam Long Viking Sword Fantasy Medieval Cosplay Costume King Replica Halloween
Munetoshi$13.4213 rev
Foam Sword Practice Swords Sparring Training Swords with Nylon Sheath. (Red)
Snake Eye Tactical$29.663 rev
Liberty Imports 5 Pack Foam Swords and Weapons Set - 17 Inch Medieval Toy Swords Axe and Mace - Thick EVA Foam for Safe Play Kids Pretend Battle Set for Knights Ninja and Viking Roleplay
Liberty Imports$24.404,205 rev
Trending
90-day click momentum
LALAPORT 41 Inch 2 PCS Medieval Foam Witcher Hunting Long Sword Set for Cosplay LARP Costume Halloween Xmas Gifts (Steel & Twin Wolf Set)
LALAPORT$38.234.5★
16 PU Foam Sword Prop -Medieval Knight Fake Dagger Role-Play Costume Accessory for Halloween Cosplay Kids and Adults (Black/Silver Two Pieces)
xiazaizai$16.494.8★
Liberty Imports 5 Pack Foam Swords and Weapons Set - 17 Inch Medieval Toy Swords Axe and Mace - Thick EVA Foam for Safe Play Kids Pretend Battle Set for Knights Ninja and Viking Roleplay
Liberty Imports$24.404.5★
Dress Up America Foam Knight Costume Sword 43.5 Inch Medieval Fantasy Prop for Cosplay Warrior & Themed Costumes
Dress Up America$23.164.7★
Munetoshi 41 Foam Long Viking Sword Fantasy Medieval Cosplay Costume King Replica Halloween
Munetoshi$13.424.0★
What reviews say buyers love and hate about foam sword
What buyers praise and complain about, mined from review topics.What buyers love
“theyre well made”
“Super fun for adults and kids”
“Very durable”
“Good value”
“It's lightweight plastic”
“Perfect size for kid to play with he will have a blast”
“a very realistic hand-feel”
“does not feel flimsy during use”
“the different colors are helpful as well”
“The overall design is look its really pretty”
What buyers complain about
“Broken”
“Cheaply made”
“The box it came in was preposterously over sized”
“They dont stay inflated”
“They are a little flimsy”
“it is HARD”
“the color comes off quickly when sparring”
“There is not enough time to replace”
“Rusts easily - bought it for a kids birthday in February - completely black in color now in June - never got it wet”
“Waste of Money”
Top return reasons
Common foam sword questions
- Is foam sword profitable to sell on Amazon United States?
- The niche generates $383K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the foam sword niche?
- 25 brands and 74 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in foam sword?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.1%.
- When does demand for foam sword peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the foam sword niche?
- Listings span $7.79–$39.87; the average listing price is $24.35 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.