Is fnaf keychains profitable to sell on Amazon United States?

The niche generates $26K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (38/100).

How competitive is the fnaf keychains niche?

8 brands and 55 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in fnaf keychains?

Top complaints mined from reviews: Value For Money, Gap/Hole, Weight Heavy. The return rate is 0.6%.

When does demand for fnaf keychains peak?

Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the fnaf keychains niche?

Listings span $7.07–$75.68; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.

Fnaf Keychains

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$20.75

avg listing price — sweet spot $15–$100

Review moat

Great277.13

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.07–$75.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-30.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 193K searches

Is fnaf keychains profitable on Amazon?

According to Flapen's Amazon United States niche tracking, fnaf keychains is a $26K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fnaf keychains market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $31K–$42K; units × avg price
Conversion rate: 0.7%
Avg BSR: #14,457
Page quality: 0%
Prime: 63%
Sponsored: 17%
Out of stock: 14.5%
Avg brand age: 28 months
Avg seller age: 148 days

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

Funko69%
Just Toys LLC9%
Five Nights at Freddy's8%
DEZHAN6%
TCB Creations3%
FIGHERO2%
Open — no brand owns it (2 brands, 3%)

fnaf keychains demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top fnaf keychains search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fnaf keychain74K/yr -27.4%0.4% conv.
fnaf mystery minis33K/yr -23.0%0.3% conv.
fnaf blind box29K/yr -34.2%0.3% conv.
five nights at freddys keychain19K/yr -33.3%1.0% conv.
fnaf mystery box12K/yr -37.7%0.4% conv.
fnaf keychains14K/yr -44.7%0.3% conv.
fnaf plush keychain6K/yr -29.5%0.1% conv.
fnaf keychain plush6K/yr -48.7%0.0% conv.

All search terms

Top fnaf keychains products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop! Keychain: Five Nights at Freddys - VR Freddy

Funko$9.794.5★309 rev

Funko Pop Keychain: Five Nights at Freddys - Radioactive Foxy - FNAF Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Video Games Fans

Funko$12.414.4★188 rev

Funko Mystery Mini Blind Box: Games: Five Nights at Freddys (FNAF) 6: Pizzeria Simulator: PDQ - Rockstar Foxy - (CDU 12) - FNAF Pizza Simulator - Collectible Vinyl Figure - Gift Idea and Display

Funko$15.724.6★711 rev

Just Toys LLC Five Nights at Freddys Backpack Hangers (FNAF Backpack Hangers Series 2)

Just Toys LLC$9.523.9★9 rev

DEZHAN Games Five Night Freddy FNAF Keychain Zinc Alloy Key Chain for Girls Women and Men 1

DEZHAN$14.414.7★20 rev

Newest

by launch date

JUNIQUTE FNAF Game Inspired Bracelet for Women - 4PCS Charm Bracelet with Translucent Stone Beads & Metal Prop Charms Pulseras Para Mujer Birthday Valentines Gifts

JUNIQUTE$17.099 rev

7mo ago

Just Toys LLC Five Nights at Freddys Backpack Hangers (FNAF Backpack Hangers Series 2)

Just Toys LLC$9.529 rev

9mo ago

Five Nights at Freddys Tsunameez Blind Bag Set - Bundle with 3 Collectible Mystery Keychains Plus Stickers | FNAF Merchandise Pack

Five Nights at Freddy's$20.3711 rev

1y ago

PhatMojo Five Nights at Freddys - Freddy Fazbear Animatronic Bundle (11 Items Blinking Eyes w/Lights & Sounds)

PhatMojo$60.93178 rev

1y ago

DEZHAN Games Five Night Freddy FNAF Keychain Zinc Alloy Key Chain for Girls Women and Men 1

DEZHAN$14.4120 rev

2y ago

What reviews say buyers love and hate about fnaf keychains

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“The quality of the books are amazing”

Gifting Purpose15%

“Definitely a fun and memorable gift”

Advertised Vs Actual Product15%

“Exactly as advertised”

Fun/Entertainment Experience14%

“My son enjoyed this toy”

Collectibles7%

“awesome cards”

Color3%

“Bright colors, nice graphics”

Durability2%

“not break it”

Graphic/Print2%

“Bright colors, nice graphics”

Size-Overall2%

“perfect size”

Comfort-Overall2%

“Bracelets fit perfectly without any discomfort”

What buyers complain about

Value For Money52%

“Absolutely not worth the 7.00 that the pack cost”

Gap/Hole11%

“the pouch they came in had holes in it”

Weight Heavy6%

“Heavier than i was expecting”

Precious Gemstone2%

“I wished that these bracelets were created using genuine crystal stone beads”

Top return reasons

Defective Material/Parts18%

Size-Overall18%

Advertised Vs Actual Product14%

Scratch Resistance11%

Product Condition7%

Functionality-Overall5%

Value For Money5%

Color5%

Certifications5%

Gifting Purpose5%

Common fnaf keychains questions

Is fnaf keychains profitable to sell on Amazon United States?: The niche generates $26K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (38/100).
How competitive is the fnaf keychains niche?: 8 brands and 55 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in fnaf keychains?: Top complaints mined from reviews: Value For Money, Gap/Hole, Weight Heavy. The return rate is 0.6%.
When does demand for fnaf keychains peak?: Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the fnaf keychains niche?: Listings span $7.07–$75.68; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.