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Flying Squirrel Onesie

Fail

Shoppers spend an estimated $19K a year here, so Flying Squirrel Onesie is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$19K/yr94K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
39%top-5 click share · 24 brands · 27 sellers

Flapen Score

Flying Squirrel Onesie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flying Squirrel Onesie is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flying Squirrel Onesie market on Amazon at a glance

Shoppers on Amazon United States searched for Flying Squirrel Onesie 94K times last year and spent an estimated $19K. The top 5 brands take 60% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
0.8%
Market size, estimated
$19Ka year
Peak month
October16.6× the quietest month
Top search term
flying squirrel onesie47K searches a year

02 · Price

A sale here is worth $25.04.

Listings sell for $25.04 on average, from $14.24 to $36.77. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.04 that is $0 to $3K a year per listing.

Average price
$25.04inside the $15 to $100 sweet spot
Price range
$14.24–$36.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #59,095 within Sleep & Lounge. It carries 447 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#59,095in Sleep & Lounge
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
447per listing
Listings tracked
44

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Flying Squirrel Onesie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

27

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

39%

Top 20: 80%

Open market

33%

  • Brand 121%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Flying Squirrel Onesie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.6×

Search terms

Top Flying Squirrel Onesie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flying squirrel onesie47K/yr
  • flying squirrel costume24K/yr
  • sugar glider onesie4K/yr
  • flying squirrel onesie adult4K/yr
  • flying squirrel onesie kids4K/yr
  • flying squirrel costume kids11K/yr

Reviews and returns

What reviews say buyers love and hate about Flying Squirrel Onesie

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Size down”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Flying Squirrel Onesie questions

Answered from the same tracked data.