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Fly Fishing Gifts for Men

Fail

Shoppers spend an estimated $7K a year here, so Fly Fishing Gifts for Men is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$7K/yr41K searches / yr
90-day growth
+43.2%search demand this quarter
Competition
46%top-5 click share · 24 brands · 34 sellers

Flapen Score

Fly Fishing Gifts for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fly Fishing Gifts for Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Fishing Gifts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Fly Fishing Gifts for Men 41K times last year and spent an estimated $7K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+43.2%
Conversion, latest week
0.8%
Market size, estimated
$7Ka year
Peak month
December18.8× the quietest month
Top search term
fly fishing gifts for men17K searches a year

02 · Price

A sale here is worth $19.36.

Listings sell for $19.36 on average, from $8.20 to $36.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.36 that is $0 to $2K a year per listing.

Average price
$19.36inside the $15 to $100 sweet spot
Price range
$8.20–$36.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #3,798 within Socks. It carries 2,484 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#3,798in Socks
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,484per listing
Listings tracked
44

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Fly Fishing Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

34

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

46%

Top 20: 80%

Open market

33%

  • Brand 118%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Fly Fishing Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.8×

Reviews and returns

What reviews say buyers love and hate about Fly Fishing Gifts for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.7%of orders come back
“the bag is so small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fly Fishing Gifts for Men questions

Answered from the same tracked data.