Fly Costume
Worth a lookShows a sweet-spot price point ($29.34 avg), but a small market ($45K/yr) keeps it on the watch list.
Avg price
Incredible$29.34avg listing price — sweet spot $15–$100
Review moat
Great204.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.90–$70.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 70K searches
Is fly costume profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fly costume is a $45K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
fly costume market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$44K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #21,826
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 79%
- Out of stock
- 24.8%
- Avg brand age
- 41 months
- Avg seller age
- 204 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
42
Top-5 brand share
50%
Top 20: 95%
Top-5 click share
35%
Top 20: 74%
Open market
43%
- Tough Outdoors12%
- elope11%
- AIYOUYIYA11%
- NAMHTOM9%
- Funcredible7%
- Fun Costumes7%
fly costume demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 42.0×
Top fly costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fly costume30K/yr
- mosquito costume10K/yr
- fly costume adult13K/yr
- fly costume kids4K/yr
- mosquito costume adult4K/yr
- fly guy costume5K/yr
- adult fly costume3K/yr
Top fly costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tough Outfitters Mosquito Suit - Mosquito Repellent Clothing Men Women - Insect Bug Proof Net Mesh Clothing for Gardening
Tough Outdoors$31.074.3★1,043 rev
AIYOUYIYA Adult Mosquito Bug Costume Halloween Onesie Pajamas Fly Insect Cosplay One-Piece for Women and Men
AIYOUYIYA$38.414.6★56 rev
Fly Insect Bee Bug Eyes Plush Costume Headband Standard Silver
elope$16.754.7★291 rev
Imposta Costumes Fly Halloween Costume Women and Men Adult One Size
Imposta Costumes$67.580.0★0 rev
elope Fly Costume Sunglasses for Adults | Bug Insect Eyewear with Multi-Eyed Graphic Lenses | Dragonfly Firefly Accessory Standard
elope$8.905.0★2 rev
Newest
by launch date
Jococs 1pcs Fly Insect Ladybug Mothman Compound Eyes Sequins Funny Headband Costume Accessories for Halloween Themed Party Favor Gift
Jococs$14.939 rev
Fly Wings and Bug Eye Glasses Headband Set for Adults Insect Costume Accessories for Halloween Cosplay Parties
AMAMHAHAVA$25.3522 rev
Motionchic Cicada Wings Costume Set for Adults Bug Costume with 23.62 x 17.72 Inches Cicada Wings Antenna Headband and Red Bug Sunglasses Accessories Fly Costumes for Men Women
Motionchic$25.3118 rev
AIYOUYIYA Adult Mosquito Bug Costume Halloween Onesie Pajamas Fly Insect Cosplay One-Piece for Women and Men
AIYOUYIYA$38.4156 rev
Imposta Costumes Fly Halloween Costume Women and Men Adult One Size
Imposta Costumes$67.580 rev
Trending
90-day click momentum
Adult Deluxe Grasshopper Costume Green Insect Halloween Outfit Medium
Fun Costumes$70.945.0★
Premium 5-Piece Mosquito Suit-Jacket With Hood/Pants/Mitts/Gift Bag/Tape Measure-Full Body Protection from Insects Bugs-Lightweight Breathable Mesh Clothing for Men Women-Ideal for Outdoor Activities
Aoximyouny$26.014.1★
Tough Outfitters Mosquito Suit - Mosquito Repellent Clothing Men Women - Insect Bug Proof Net Mesh Clothing for Gardening
Tough Outdoors$31.074.3★
4-Piece Mosquito Suit L/XL for Men & Women Full Body Bug Jacket with Zippered Hood Pants Gloves & Foot Covers Ultra-Fine No-See-Um Mesh Breathable Insect Protection for Camping Fishing Gardening
HOMEYA$22.194.1★
Jococs 1pcs Fly Insect Ladybug Mothman Compound Eyes Sequins Funny Headband Costume Accessories for Halloween Themed Party Favor Gift
Jococs$14.933.3★
What reviews say buyers love and hate about fly costume
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps the bugs out”
“Fits well”
“Excellent product”
“comfortable”
“The costume is well detailed the material is soft and comfortable”
“Lightweight and comfortable”
“great value for money”
“Just as advertised”
“Durable, great value for money, easy to use, great quality”
“comfortable to wear”
What buyers complain about
“sizing runs small so I recommend sizing up”
“Not well made”
“Does not keep gnats out”
“Glasses fell apart within an hour of wearing them”
“its difficult to get back in place”
“these dont work i have the pictures to prove it”
“Doesnt work”
“The black is a bit hard to see threw though”
“This is not a good value for the money”
“the material is so wrong”
Top return reasons
Common fly costume questions
- Is fly costume profitable to sell on Amazon United States?
- The niche generates $45K/yr across 52 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fly costume niche?
- 27 brands and 42 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in fly costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pest/Insect Control. The return rate is 3.2%.
- When does demand for fly costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 42.0× the quietest.
- What does it cost to enter the fly costume niche?
- Listings span $8.90–$70.94; the average listing price is $29.34 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.