Flowy Shorts
Worth a lookShows demand growing +100.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+100.5%90-day search growth — must beat 0% to launch
Avg price
Great$20.38avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$9.26–$48.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,599.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 1.3M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate
Is flowy shorts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, flowy shorts is a $122K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
flowy shorts market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $163K–$204K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #789
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 1.5%
- Avg brand age
- 29 months
- Avg seller age
- 170 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
42
Top-5 brand share
51%
Top 20: 89%
Top-5 click share
28%
Top 20: 58%
Open market
43%
- Liberty Pro16%
- Wsirmet10%
- NEXSONIC9%
- KEREDA9%
- FireSwan7%
- AIOIC6%
flowy shorts demand & seasonality
Weekly Amazon search volume, last 104 weeks — +100.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.5×
Top flowy shorts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- flowy shorts348K/yr
- butterfly shorts285K/yr
- girls butterfly shorts119K/yr
- butterfly shorts girls109K/yr
- butterfly shorts for women86K/yr
- womens butterfly shorts66K/yr
- girls flowy shorts38K/yr
- flowy athletic shorts30K/yr
- butterfly shorts women27K/yr
- flutter shorts25K/yr
Top flowy shorts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1 or 3 Pack Girls Flowy Shorts with Spandex Liner & Pocket 2-in-1 Athletic Butterfly Shorts for Running Dance (Set 2 Medium)
Liberty Pro$29.144.7★4,198 rev
KEREDA Girls Flowy Shorts Butterfly Shorts for Teen Girls with Spandex Liner 2-in-1 Kids Preppy Athletic Clothes 1 Pack 9-10Y (Hot Pink)
KEREDA$10.424.7★941 rev
AIOIC Girls Butterfly Shorts Kids Flowy Shorts 2-in-1 Girls Butterfly Skirts with Pocket Lavender
AIOIC$12.224.7★605 rev
Wsirmet Flowy Shorts for Women Butterfly Shorts 2 in 1 Athletic Workout Gym Biker Running Shorts with Pockets Black S
Wsirmet$13.554.4★6,367 rev
Flowy Athletic Shorts for Women Running Tennis Butterfly Shorts Girls 2-in-1 Double Layer Quick-Drying Comfy Shorts (Medium Hot-Pink)
NEXSONIC$14.974.3★3,533 rev
Newest
by launch date
CADMUS Athletic Shorts for Women 2 in 1 Flowy Running Spandex Butterfly Workout Tennis Skorts Navy Blue X-Small
CADMUS$14.7485 rev
IWD Womens Flowy Running Shorts High Waisted Double Ruffle Butterfly Athletic Shorts 2 in 1 Tennis Shorts with Pockets (Black Medium)
IWD$15.21187 rev
DLOODA Womens Athletic Running Shorts with Pockets Crossover Butterfly Flowy Shorts Cute Summer Skorts Black M
DLOODA$14.67466 rev
Aoudery Flowy Shorts for Women Casual Boho Ruffle Tiered Skorts High Waist Mini Skirts Golf Tennis Butterfly Crochet Shorts - Black M
Aoudery$26.253,703 rev
Aoudery Flowy Shorts for Women Casual Boho Ruffle Tiered Skorts High Waist Mini Skirts Golf Tennis Butterfly Crochet Shorts - A White S
Aoudery$25.693,703 rev
Trending
90-day click momentumFlowy Athletic Shorts for Women Running Tennis Butterfly Shorts Girls 2-in-1 Double Layer Quick-Drying Comfy Shorts (Medium Hot-Pink)
NEXSONIC$14.974.3★
Aoudery Flowy Shorts for Women Casual Boho Ruffle Tiered Skorts High Waist Mini Skirts Golf Tennis Butterfly Crochet Shorts - A White S
Aoudery$25.694.3★
CADMUS Athletic Shorts for Women 2 in 1 Flowy Running Spandex Butterfly Workout Tennis Skorts Navy Blue X-Small
CADMUS$14.744.3★
1 or 3 Pack Womens Flowy Athletic Shorts 2-in-1 Butterfly Running Shorts with Built-in Spandex Liner Casual Workout Gym (Set 2 Medium)
Liberty Pro$36.144.5★
1 or 3 Pack Womens Flowy Athletic Shorts 2-in-1 Butterfly Running Shorts with Built-in Spandex Liner Casual Workout Gym (Set 1 Medium)
Liberty Pro$35.864.5★
What reviews say buyers love and hate about flowy shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“Fit well”
“buttery soft fabric”
“Color is wonderful”
“seems to be well made”
“soft material”
“I also love how flattering”
“is comfortable with the elastic waistband”
“When on sale great value for your money”
“The waist stretches nicely and isn't tight”
What buyers complain about
“Too short”
“this is horrible material”
“these pinks just aint it”
“Cheap”
“not really see through”
“after one use the bottom part its starting to break apart”
“Not flattering if you have a belly”
“Unfortunately after 2 washes the edges have frayed and look horrible”
“Wish there was more than one pocket”
“the decorative string fell off one immediately after opening”
Top return reasons
Common flowy shorts questions
- Is flowy shorts profitable to sell on Amazon United States?
- The niche generates $122K/yr across 85 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +100.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the flowy shorts niche?
- 36 brands and 42 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in flowy shorts?
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 13.0% — above our launch gate.
- When does demand for flowy shorts peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.5× the quietest.
- What does it cost to enter the flowy shorts niche?
- Listings span $9.26–$48.39; the average listing price is $20.38 (sweet spot $15–$100). The average incumbent carries 1,600 reviews — the moat a new listing must climb.