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Flower Sweater

Fail

Demand is soft, at -65.4% this quarter, so Flower Sweater is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$15K/yr629K searches / yr
90-day growth
-65.4%search demand this quarter
Competition
11%top-5 click share · 66 brands · 72 sellers

Flapen Score

Flower Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flower Sweater is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Sweater 629K times last year and spent an estimated $15K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
629K
Growth, 90 days vs prior 90
-65.4%
Conversion, latest week
0.1%
Market size, estimated
$15Ka year
Peak month
January5.5× the quietest month
Top search term
flower cardigan41K searches a year

02 · Price

A sale here is worth $27.30.

Listings sell for $27.30 on average, from $9.17 to $56.86. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.30 that is $0 to $3K a year per listing.

Average price
$27.30inside the $15 to $100 sweet spot
Price range
$9.17–$56.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,696 within Sweaters. It carries 4,304 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
13.7%
Average rank
#1,696in Sweaters
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
4,304per listing
Listings tracked
213

04 · Newcomers

9 of last year's 79 launches cleared the first-year sales bar.

79 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
79
Successful launches
9Amazon's first-year sales bar
Average brand age
27 months

Products

Top Flower Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

66 rising

Sellers

72

Top-5 brand share

37%

Top 20: 79%

Top-5 click share

11%

Top 20: 30%

Open market

60%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Flower Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Flower Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower cardigan41K/yr
  • floral sweater72K/yr
  • flower sweater67K/yr
  • flower sweaters for women57K/yr
  • printed cardigans for women30K/yr
  • embroidered sweaters for women55K/yr
  • embroidered sweater54K/yr
  • daisy sweater23K/yr
  • flower cardigans for women17K/yr
  • daisy sweater for women27K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Sweater

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
11.2%of orders come back
“Runs large”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flower Sweater questions

Answered from the same tracked data.