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Flower Choker

Fail

Prices span $4.91–$13.24, mostly outside the sweet spot, so Flower Choker is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$24K/yr136K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
72%top-5 click share · 13 brands · 15 sellers

Flapen Score

Flower Choker against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flower Choker is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Choker market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Choker 136K times last year and spent an estimated $24K. The top 5 brands take 83% of clicks. Demand peaks in Apr–Oct. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
2.0%
Market size, estimated
$24Ka year
Peak month
October2.3× the quietest month
Top search term
flower choker36K searches a year

02 · Price

A sale here is worth $8.95.

Listings sell for $8.95 on average, from $4.91 to $13.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $8.95 that is $895 to $2K a year per listing.

Average price
$8.95under the $15 to $100 sweet spot
Price range
$4.91–$13.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$895–$2K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #936 within Chokers. It carries 156 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#936in Chokers
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
156per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Flower Choker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Brand 139%
  • Brand 219%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 13%)

Demand

Flower Choker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Flower Choker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower choker36K/yr
  • flower choker necklace23K/yr
  • rose choker25K/yr
  • black flower necklace9K/yr
  • floral choker6K/yr
  • rose choker necklace7K/yr
  • rose choker necklace for women5K/yr
  • flower choker necklaces for woman5K/yr
  • black flower choker4K/yr
  • red flower choker4K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Choker

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
19%of negative reviews mention “Chain/Key Quality”
5.5%of orders come back
“chain to easy to break”
A buyer, on “Chain/Key Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flower Choker questions

Answered from the same tracked data.