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Flounder Plush

Fail

Shoppers spend an estimated $25K a year here, so Flounder Plush is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$25K/yr84K searches / yr
90-day growth
+18.0%search demand this quarter
Competition
49%top-5 click share · 25 brands · 89 sellers

Flapen Score

Flounder Plush against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flounder Plush is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flounder Plush market on Amazon at a glance

Shoppers on Amazon United States searched for Flounder Plush 84K times last year and spent an estimated $25K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+18.0%
Conversion, latest week
1.4%
Market size, estimated
$25Ka year
Peak month
October3.6× the quietest month
Top search term
flounder little mermaid12K searches a year

02 · Price

A sale here is worth $20.80.

Listings sell for $20.80 on average, from $6.66 to $41.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.80 that is $0 to $2K a year per listing.

Average price
$20.80inside the $15 to $100 sweet spot
Price range
$6.66–$41.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #9,541 within Girls. It carries 592 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
82%
Out of stock, average day
9.3%
Average rank
#9,541in Girls
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
592per listing
Listings tracked
34

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Flounder Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

89

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

49%

Top 20: 87%

Open market

40%

  • Brand 114%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Flounder Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Flounder Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flounder little mermaid12K/yr
  • flounder plush17K/yr
  • flounder purse16K/yr
  • flounder toy9K/yr
  • flounder stuffed animal8K/yr
  • flounder stuffy6K/yr
  • flounder bag6K/yr
  • flounder plush toy10K/yr

Reviews and returns

What reviews say buyers love and hate about Flounder Plush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Value For Money”
3.8%of orders come back
“Wish it was Cheaper”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flounder Plush questions

Answered from the same tracked data.