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Flounder Costume Baby

Fail

Shoppers spend an estimated $14K a year here, so Flounder Costume Baby is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$14K/yr206K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
51%top-5 click share · 18 brands · 37 sellers

Flapen Score

Flounder Costume Baby against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flounder Costume Baby is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flounder Costume Baby market on Amazon at a glance

Shoppers on Amazon United States searched for Flounder Costume Baby 206K times last year and spent an estimated $14K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
0.2%
Market size, estimated
$14Ka year
Peak month
October24.9× the quietest month
Top search term
flounder costume69K searches a year

02 · Price

A sale here is worth $30.32.

Listings sell for $30.32 on average, from $9.14 to $68.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.32 that is $0 to $3K a year per listing.

Average price
$30.32inside the $15 to $100 sweet spot
Price range
$9.14–$68.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #11,609 within Baby. It carries 699 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
56%
Out of stock, average day
1.4%
Average rank
#11,609in Baby
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
699per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Flounder Costume Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

37

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

13%

  • Brand 156%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (12 brands, 13%)

Demand

Flounder Costume Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 24.9×

Search terms

Top Flounder Costume Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flounder costume69K/yr
  • flounder costume kids10K/yr
  • baby flounder costume12K/yr
  • flounder costume baby53K/yr
  • flounder baby costume9K/yr
  • flounder costume toddler33K/yr
  • flounder toddler costume4K/yr
  • toddler flounder costume6K/yr
  • infant flounder costume4K/yr
  • baby flounder costume infant3K/yr

Reviews and returns

What reviews say buyers love and hate about Flounder Costume Baby

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
58%of negative reviews mention “Size-Overall”
8.6%of orders come back
“these may be short on you”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flounder Costume Baby questions

Answered from the same tracked data.