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Floral Purse

Fail

An estimated 12.1% of orders come back, so Floral Purse is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$129K/yr619K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
30%top-5 click share · 43 brands · 66 sellers

Flapen Score

Floral Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Floral Purse is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floral Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Floral Purse 619K times last year and spent an estimated $129K. The top 5 brands take 43% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 619K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
619K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
0.7%
Market size, estimated
$129Ka year
Peak month
April3.3× the quietest month
Top search term
floral purse99K searches a year

02 · Price

A sale here is worth $28.43.

Listings sell for $28.43 on average, from $13.14 to $139.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.43 that is $0 to $3K a year per listing.

Average price
$28.43inside the $15 to $100 sweet spot
Price range
$13.14–$139.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,147 within Clutches & Evening Bags. It carries 944 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
2.0%
Average rank
#1,147in Clutches & Evening Bags
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
944per listing
Listings tracked
72

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Floral Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

66

Top-5 brand share

43%

Top 20: 82%

Top-5 click share

30%

Top 20: 59%

Open market

51%

  • Brand 111%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Floral Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Floral Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floral purse99K/yr
  • flower purse94K/yr
  • floral clutch62K/yr
  • embroidered purse54K/yr
  • flower clutch36K/yr
  • floral purses for women37K/yr
  • floral clutch purse28K/yr
  • rose purse41K/yr
  • flower purses for women26K/yr
  • floral handbag21K/yr

Reviews and returns

What reviews say buyers love and hate about Floral Purse

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
12.1%of orders come back
“Extremely small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Floral Purse questions

Answered from the same tracked data.