Floating Navel Piercing Jewelry

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

540K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

1.8%

Market size, estimated

$106Ka year

Peak month

March2.6× the quietest month

Top search term

floating navel piercing jewelry176K searches a year

Listings sell for $10.77 on average, from $4.93 to $24.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.77 that is $1K to $3K a year per listing.

Average price

$10.77under the $15 to $100 sweet spot

Price range

$4.93–$24.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #645 within Body Jewelry. It carries 191 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#645in Body Jewelry

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

191per listing

Listings tracked

57

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months