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Floatie Swimsuit

Maybe

Search demand grew +293.1% this quarter. But shoppers spend an estimated $36K a year here, so Floatie Swimsuit is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$36K/yr131K searches / yr
90-day growth
+293.1%search demand this quarter
Competition
33%top-5 click share · 10 brands · 18 sellers

Flapen Score

Floatie Swimsuit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Floatie Swimsuit is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floatie Swimsuit market on Amazon at a glance

Shoppers on Amazon United States searched for Floatie Swimsuit 131K times last year and spent an estimated $36K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +293.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+293.1%
Conversion, latest week
0.9%
Market size, estimated
$36Ka year
Peak month
July21.0× the quietest month
Top search term
float buds toddler swim suit28K searches a year

02 · Price

A sale here is worth $29.25.

Listings sell for $29.25 on average, from $22.40 to $39.65. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.25 that is $0 to $3K a year per listing.

Average price
$29.25inside the $15 to $100 sweet spot
Price range
$22.40–$39.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #463 within Baby Girls. It carries 246 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#463in Baby Girls
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
246per listing
Listings tracked
49

04 · Newcomers

3 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Floatie Swimsuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

33%

Top 20: 74%

Open market

7%

  • Brand 129%
  • Brand 224%
  • Brand 324%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Floatie Swimsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 21.0×

Search terms

Top Floatie Swimsuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • float buds toddler swim suit28K/yr
  • floatbuds floatsuit11K/yr
  • toddler swimsuit with floatation13K/yr
  • swimsuit with floaties built in girls6K/yr
  • floating swimsuit for toddler6K/yr
  • toddler swim suit with built in float6K/yr
  • toddler float suit4K/yr
  • toddler floatation swimsuit5K/yr
  • toddler bathing suit with floats built in5K/yr
  • float swimsuit toddler4K/yr

Reviews and returns

What reviews say buyers love and hate about Floatie Swimsuit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Inaccurate sizes”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Floatie Swimsuit questions

Answered from the same tracked data.