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Flipside Wallet

Fail

Shoppers spend an estimated $74K a year here, so Flipside Wallet is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$74K/yr123K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
79%top-5 click share · 10 brands · 28 sellers

Flapen Score

Flipside Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flipside Wallet is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flipside Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Flipside Wallet 123K times last year and spent an estimated $74K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.1%
Market size, estimated
$74Ka year
Peak month
December1.5× the quietest month
Top search term
flipside wallet33K searches a year

02 · Price

A sale here is worth $29.24.

Listings sell for $29.24 on average, from $14.29 to $46.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $29.24 that is $7K to $15K a year per listing.

Average price
$29.24inside the $15 to $100 sweet spot
Price range
$14.29–$46.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #321 within Wallets, Card Cases & Money Organizers. It carries 4,133 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#321in Wallets, Card Cases & Money Organizers
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
4,133per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Flipside Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

28

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

8%

  • Brand 143%
  • Brand 229%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Flipside Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Flipside Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flipside wallet33K/yr
  • slim mint wallet29K/yr
  • slim mint wallet for men16K/yr
  • flip side wallets for men9K/yr
  • slim mint wallet for women6K/yr
  • slim mint7K/yr
  • mint wallet5K/yr
  • slimmint wallet4K/yr
  • slim mint wallet as seen on tv6K/yr
  • slimmint wallet as seen on tv4K/yr

Reviews and returns

What reviews say buyers love and hate about Flipside Wallet

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
4.6%of orders come back
“Falling apart”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flipside Wallet questions

Answered from the same tracked data.