Fleur De Lis
FailShoppers spend an estimated $19K a year here, so Fleur De Lis is a Fail.
- Flapen Score
- 28 / 100Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 4528
- Market size
- $19K/yr210K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 78%top-5 click share · 9 brands · 14 sellers
Flapen Score
Fleur De Lis against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fleur De Lis is stronger. Inside it, weaker.
Market
The Fleur De Lis market on Amazon at a glance
Shoppers on Amazon United States searched for Fleur De Lis 210K times last year and spent an estimated $19K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $19Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- fleur de lis97K searches a year
02 · Price
A sale here is worth $17.84.
Listings sell for $17.84 on average, from $6.95 to $37.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.84 that is $0 to $2K a year per listing.
- Average price
- $17.84inside the $15 to $100 sweet spot
- Price range
- $6.95–$37.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #5,041 within Keyrings, Keychains & Charms. It carries 258 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #5,041in Keyrings, Keychains & Charms
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 258per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fleur De Lis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
6%
- Brand 136%
- Brand 229%
- Brand 313%
- Brand 47%
- Brand 55%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Fleur De Lis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Fleur De Lis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fleur de lis97K/yr
- fleur de lis decor60K/yr
- fleur de lis wall decor25K/yr
- fleur de lis home decor18K/yr
- fleur de lis wall art10K/yr
Reviews and returns
What reviews say buyers love and hate about Fleur De Lis
We read the reviews and the return reasons for every product selling here.
“cheap-looking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fleur De Lis questions
Answered from the same tracked data.









