Fleur De Lis
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great258.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.84avg listing price — sweet spot $15–$100
Price range
Good$6.95–$37.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 210K searches
Is fleur de lis profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fleur de lis is a $19K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 28/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
fleur de lis market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #5,041
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 5.3%
- Avg brand age
- 51 months
- Avg seller age
- 182 days
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
6%
- Puzzled36%
- Adabele29%
- Top Brass13%
- Claddagh Gold7%
- boxed-gifts5%
- Guffman3%
- Open — no brand owns it (3 brands, 6%)
fleur de lis demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top fleur de lis search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fleur de lis97K/yr
- fleur de lis decor60K/yr
- fleur de lis wall decor25K/yr
- fleur de lis home decor18K/yr
- fleur de lis wall art10K/yr
Top fleur de lis products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aqua79 Fleur De Lis Keychain - Silver 3D Sparkling Charm Rhinestones Fashionable Stylish Metal Alloy Durable Key Ring Bling Crystal Jewelry Accessory with Clasp
Puzzled$9.944.4★226 rev
40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver
Adabele$9.544.6★53 rev
Sterling Silver Fleur-de-Lis Charm Pendant Necklace 16
Claddagh Gold$31.754.1★76 rev
Top Brass 10 Metal Fleur De Lis Wall Plaque/Art with hanger - Rustic Creole Tuscan Decor (Weathered Bronze)
Top Brass$12.154.6★294 rev
boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men
boxed-gifts$12.244.5★321 rev
Newest
by launch date40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver
Adabele$9.5453 rev
Top Brass 8 Metal Fleur De Lis Wall Decor Art (3 Pack) - New Orleans Style Home Decor
Top Brass$15.5617 rev
Top Brass 6 Metal Fleur De Lis Wall Decor Art (3 Pack) - New Orleans Style Home Decor
Top Brass$15.1738 rev
AMAJY Fleur De Lis Distressed White Freestanding Tabletop Statue Figurine
AMAJY$29.2616 rev
8 Metal Fleur De Lis Wall Plaque/Art with hanger - Rustic Creole Tuscan Decor (Weathered Bronze)
Top Brass$11.85174 rev
Trending
90-day click momentumSterling Silver Fleur-de-Lis Charm Pendant Necklace 22
Claddagh Gold$37.414.1★
40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver
Adabele$9.544.6★
boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men
boxed-gifts$12.244.5★
Sterling Silver Fleur-de-Lis Charm Pendant Necklace 16
Claddagh Gold$31.754.1★
boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men
boxed-gifts$12.364.5★
What reviews say buyers love and hate about fleur de lis
What buyers praise and complain about, mined from review topics.What buyers love
“Cute for the price”
“fits perfect on a little wall nook shelf”
“The fleur-de-lis design has a classic look”
“This table runner is of high quality”
“Not only are the colors warm”
“Not flimsy”
“Is what it says it is”
“comfortable”
“nice material that holds up to regular laundry”
“it is a nice, heavy weight”
What buyers complain about
“cheap-looking”
“Runs very small”
“Was flimsier than I thought it would be”
Top return reasons
Common fleur de lis questions
- Is fleur de lis profitable to sell on Amazon United States?
- The niche generates $19K/yr across 15 tracked products. 90-day search growth is -27.6%. Flapen's verdict: Skip it (28/100).
- How competitive is the fleur de lis niche?
- 9 brands and 14 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in fleur de lis?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 4.3%.
- When does demand for fleur de lis peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the fleur de lis niche?
- Listings span $6.95–$37.41; the average listing price is $17.84 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.