Fleece Tops for Women
Skip itSoft demand (-74.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$30.99avg listing price — sweet spot $15–$100
Price range
Great$8.01–$79.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,787.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 369K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Growth
Bad-74.9%90-day search growth — must beat 0% to launch
Is fleece tops for women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fleece tops for women is a $35K/yr Amazon United States market (369K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
fleece tops for women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $39K–$46K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,708
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 12.5%
- Avg brand age
- 37 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
126
Top-5 brand share
62%
Top 20: 84%
Top-5 click share
14%
Top 20: 36%
Open market
35%
- Columbia30%
- Amazon Essentials22%
- ANRABESS4%
- MAGCOMSEN4%
- TACVASEN3%
- RUMIA3%
fleece tops for women demand & seasonality
Weekly Amazon search volume, last 30 weeks — -74.9% search growth over the last 90 days.Top fleece tops for women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fleece tops for women56K/yr
- fleece lined sweatshirt women49K/yr
- columbia pullover women21K/yr
- fleece tops for women long sleeve28K/yr
- womens fleece tops44K/yr
- columbia quarter zip womens15K/yr
- fleece top17K/yr
- fleece 1/4 zip pullover women11K/yr
- columbia half zip women11K/yr
- womens fleece sweatshirts21K/yr
Top fleece tops for women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Womens Benton Springs Full Zip Fleece Jacket Cirrus Grey Heather Medium
Columbia$35.154.6★54,712 rev
Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large
Amazon Essentials$19.984.4★6,896 rev
Columbia Womens Glacial IV Half Zip Fleece Jacket Sea Salt Medium
Columbia$25.164.4★2,748 rev
Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Blue Heather Medium
Amazon Essentials$19.384.4★6,896 rev
Amazon Essentials Womens Fleece Hooded Tunic Sweatshirt with Kangaroo Pocket and Side Slits Ivory Large
Amazon Essentials$13.294.4★4,739 rev
Newest
by launch date
Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium
Columbia$36.882,748 rev
Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Sea Salt/Dark Stone Large
Columbia$39.552,032 rev
RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large
RUMIA$12.803,222 rev
RUMIA Sweatshirt for Women Fall Fashion Clothes Crewneck Fall Outfits Tops for Women 2025 Ladies Pullover Long Sleeve T Shirts Trendy Beige Plaid M
RUMIA$12.713,222 rev
ANRABESS Women Long Sleeve Thermal Shirt Fleece Tops 2026 Fall Winter Crew Neck Casual Base Layer T-Shirts Warm Undershirts White Medium
ANRABESS$10.41548 rev
Trending
90-day click momentumColumbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium
Columbia$36.884.4★
Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Indigo Blue Heather Medium
Amazon Essentials$12.924.3★
Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Sea Salt/Dark Stone Large
Columbia$39.554.6★
Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large
Amazon Essentials$19.984.4★
Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Black Large
Amazon Essentials$20.074.4★
What reviews say buyers love and hate about fleece tops for women
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“Comfy and warm”
“Comfy and soft”
“So comfortable”
“Very good build quality”
“Vibrant color”
“Nice and warm material”
“Nice lightweight jacket”
“Worth It”
“this coat is super the fabric is thick”
What buyers complain about
“Too short”
“Very thick”
“Horrible material”
“The colours are a bit washed out”
“Not as shown”
“Runs a bit long in the sleeve”
“Cheaply made”
“Shrinks”
“I wish it had pockets”
“Thin material”
Top return reasons
Common fleece tops for women questions
- Is fleece tops for women profitable to sell on Amazon United States?
- The niche generates $35K/yr across 200 tracked products. 2 of 38 products launched in the last 360 days are still selling. 90-day search growth is -74.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the fleece tops for women niche?
- 57 brands and 126 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in fleece tops for women?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 11.8% — above our launch gate.
- What does it cost to enter the fleece tops for women niche?
- Listings span $8.01–$79.37; the average listing price is $30.99 (sweet spot $15–$100). The average incumbent carries 2,787 reviews — the moat a new listing must climb.