Fleece Sweater Men
Skip itSoft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.70avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$15.44–$366.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,934.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$39K$39K/yr · 379K searches
Returns
Bad9.4%return rate — above 5% kills the launch gate
Growth
Bad-46.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Is fleece sweater men profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fleece sweater men is a $39K/yr Amazon United States market (379K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 27/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
fleece sweater men market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $91K–$121K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 61%
- Out of stock
- 2.4%
- Avg brand age
- 48 months
- Avg seller age
- 135 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
147
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
29%
Top 20: 58%
Open market
3%
- Columbia77%
- 33,000ft9%
- Amazon Essentials5%
- Outdoor Ventures3%
- Hikevitang1%
- Rdruko1%
- Open — no brand owns it (4 brands, 3%)
fleece sweater men demand & seasonality
Weekly Amazon search volume, last 11 weeks — -46.5% search growth over the last 90 days.Top fleece sweater men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- camper columbia hombre16K/yr
- columbia puffer jacket men44K/yr
- columbia fleece men41K/yr
- columbia titanium jacket18K/yr
- columbia jacket men puffer jackets49K/yr
- columbia omni heat jacket men36K/yr
- columbia polar9K/yr
- fleece sweater men28K/yr
- columbia jacket men fleece jackets22K/yr
- chompa columbia hombre13K/yr
Top fleece sweater men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium
Columbia$34.824.7★53,563 rev
Columbia Mens Powder Lite II Insulated Puffer Jacket Black Large
Columbia$91.904.7★656 rev
Columbia Mens Ascender Softshell Full Zip Rain Jacket Black Large
Columbia$63.134.7★1,772 rev
33 000ft Mens Full Zip Fleece Jacket Lightweight Warm Soft Polar Long Sleeve Jackets with Pockets for Winter Hiking Casual
33,000ft$31.844.4★407 rev
Outdoor Ventures Mens Lightweight Packable Puffer Winter Jacket Insulated Puffy Coat for Snow Ski Hiking Travel
Outdoor Ventures$52.554.5★1,348 rev
Newest
by launch date
Columbia Mens Silver Ridge Utility II Long Sleeve Shirt Black Medium
Columbia$58.434 rev
Columbia Mens Powder Lite II Insulated Puffer Jacket City Grey Large
Columbia$84.75656 rev
33 000ft Mens Full Zip Fleece Jacket Lightweight Warm Soft Polar Fleece Winter Jacket with Pockets for Casual Hiking Outdoor
33,000ft$32.1779 rev
Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Ancient Fossil Large
Columbia$36.0653,563 rev
Columbia Mens Sequoia Grove Full Zip Fleece Jacket Black Small
Columbia$27.80218 rev
Trending
90-day click momentumColumbia Mens Silver Ridge Utility II Long Sleeve Shirt Black Medium
Columbia$58.433.9★
Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Ancient Fossil Large
Columbia$36.064.7★
Columbia Mens Powder Lite II Insulated Puffer Jacket City Grey Large
Columbia$84.754.7★
Amazon Essentials Mens Standard Full-Zip Fleece Mock Neck Midweight Sweatshirt with Pockets Medium Grey Heather Large
Amazon Essentials$16.024.5★
Columbia Mens Hikebound II Jacket Dark Stone/Delta X-Large
Columbia$63.804.6★
What reviews say buyers love and hate about fleece sweater men
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Fits great”
“keeps him warm”
“Great deal”
“I really like the stlye and weight”
“it always keeps me comfortable”
“Great water resistant jacket”
“As advertised”
“Perfect for heavy rain”
“A perfect softshell by Columbia”
What buyers complain about
“Terrible fit”
“The quality of this one is not as good as past jackets”
“the jacket soaked up some water”
“Cheap materials”
“not worth $30 more like $15”
“the size chart is incorrect”
“last one getting caught on something”
“this also had a hole in the pocket which would have driven me crazy”
“Can't leave 5 stars because what showed up was not black”
“I hate extra bulky jackets”
Top return reasons
Common fleece sweater men questions
- Is fleece sweater men profitable to sell on Amazon United States?
- The niche generates $39K/yr across 64 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -46.5%. Flapen's verdict: Skip it (27/100).
- How competitive is the fleece sweater men niche?
- 10 brands and 147 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in fleece sweater men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 9.4% — above our launch gate.
- What does it cost to enter the fleece sweater men niche?
- Listings span $15.44–$366.78; the average listing price is $60.70 (sweet spot $15–$100). The average incumbent carries 6,934 reviews — the moat a new listing must climb.