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Fleece Socks

Fail

Demand is soft, at -78.0% this quarter, so Fleece Socks is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$60K/yr264K searches / yr
90-day growth
-78.0%search demand this quarter
Competition
23%top-5 click share · 57 brands · 73 sellers

Flapen Score

Fleece Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fleece Socks is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fleece Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Fleece Socks 264K times last year and spent an estimated $60K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -78.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-78.0%
Conversion, latest week
1.7%
Market size, estimated
$60Ka year
Peak month
December25.0× the quietest month
Top search term
fleece socks73K searches a year

02 · Price

A sale here is worth $13.71.

Listings sell for $13.71 on average, from $7.43 to $23.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.71 that is $1K to $3K a year per listing.

Average price
$13.71under the $15 to $100 sweet spot
Price range
$7.43–$23.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #5,077 within Socks & Hosiery. It carries 2,952 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#5,077in Socks & Hosiery
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,952per listing
Listings tracked
113

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Fleece Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

57 rising

Sellers

73

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

23%

Top 20: 49%

Open market

60%

  • Brand 112%
  • Brand 29%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Fleece Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.0×

Search terms

Top Fleece Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fleece socks73K/yr
  • fleece socks women48K/yr
  • fleece lined socks35K/yr
  • fleece lined socks for women27K/yr
  • cold feet socks5K/yr
  • fleece socks for women5K/yr
  • thick long socks for women5K/yr
  • cozy cabin socks10K/yr
  • womens fleece socks8K/yr
  • long winter socks9K/yr

Reviews and returns

What reviews say buyers love and hate about Fleece Socks

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Warmth”
10%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fleece Socks questions

Answered from the same tracked data.