Is Fleece Sleep Sack 6-12 Months profitable to sell on Amazon United States?

Flapen scores Fleece Sleep Sack 6-12 Months 39 out of 100 on Amazon United States, a Fail. Shoppers spend $67K a year across 66 tracked products. 5 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -46.7% in the last 90 days.

How competitive is the Fleece Sleep Sack 6-12 Months niche on Amazon United States?

23 brands and 34 sellers compete in Fleece Sleep Sack 6-12 Months on Amazon United States. The top 5 Fleece Sleep Sack 6-12 Months products take 30% of clicks, and the top 5 brands take 66%.

What do buyers complain about in Fleece Sleep Sack 6-12 Months?

Fleece Sleep Sack 6-12 Months buyers on Amazon United States complain most about Size-Overall, Zipper Quality, and Thickness. An estimated 5.1% of orders come back, which is high.

When does demand for Fleece Sleep Sack 6-12 Months peak?

Search demand for Fleece Sleep Sack 6-12 Months on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 5.8× the quietest.

What does it cost to enter the Fleece Sleep Sack 6-12 Months niche?

Fleece Sleep Sack 6-12 Months sells for $27.67 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.03 to $75.79. The average product has 3,107 reviews, the count a new listing must catch up to.

Fleece Sleep Sack 6-12 Months

Fail

Demand is soft, at -46.7% this quarter, so Fleece Sleep Sack 6-12 Months is a Fail.

Filters High Returns

Flapen Score: 39
39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size: $67K/yr211K searches / yr
90-day growth: -46.7%search demand this quarter
Competition: 30%top-5 click share · 23 brands · 34 sellers

Flapen Score

Fleece Sleep Sack 6-12 Months against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fleece Sleep Sack 6-12 Months is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Fleece Sleep Sack 6-12 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Fleece Sleep Sack 6-12 Months 211K times last year and spent an estimated $67K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months: 211K
Growth, 90 days vs prior 90: -46.7%
Conversion, latest week: 1.1%
Market size, estimated: $67Ka year
Peak month: November5.8× the quietest month
Top search term: fleece sleep sacks63K searches a year

02 · Price

A sale here is worth $27.67.

Listings sell for $27.67 on average, from $8.03 to $75.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.67 that is $0 to $3K a year per listing.

Average price: $27.67inside the $15 to $100 sweet spot
Price range: $8.03–$75.79
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #704 within Baby Boys. It carries 3,107 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 100%
Out of stock, average day: 20.4%
Average rank: #704in Baby Boys
Average rating: 4.66 starsAmazon United States average 4.42 stars
Average reviews: 3,107per listing
Listings tracked: 66

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 5Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Fleece Sleep Sack 6-12 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

30%

Top 20: 64%

Open market

28%

Brand 120%
Brand 213%
Brand 313%
Brand 412%
Brand 58%
Brand 66%

Demand

Fleece Sleep Sack 6-12 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Fleece Sleep Sack 6-12 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fleece sleep sacks63K/yr -49.9%0.8% conv.
fleece sleep sack36K/yr -1.9%0.5% conv.
warm sleep sack 6-12 months16K/yr -51.5%0.9% conv.
fleece sleep sack 6-12 months17K/yr -66.5%1.7% conv.
sleep sack fleece9K/yr -55.0%0.7% conv.
fuzzy sleep sack5K/yr -28.2%0.2% conv.
fleece baby sleep sack9K/yr -49.3%0.9% conv.
winter sleep sack 12-18 months12K/yr -52.6%0.2% conv.
warm sleep sack 3-6 months6K/yr -58.1%0.4% conv.
baby fleece sleep sack5K/yr -56.4%1.6% conv.

Reviews and returns

What reviews say buyers love and hate about Fleece Sleep Sack 6-12 Months

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”

20%of negative reviews mention “Size-Overall”

5.1%of orders come back

“Runs big”

A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Fleece Sleep Sack 6-12 Months questions

Answered from the same tracked data.

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