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Fleece Lined Maternity Leggings

Fail

Demand is soft, at -88.2% this quarter, so Fleece Lined Maternity Leggings is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$44K/yr105K searches / yr
90-day growth
-88.2%search demand this quarter
Competition
54%top-5 click share · 13 brands · 17 sellers

Flapen Score

Fleece Lined Maternity Leggings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fleece Lined Maternity Leggings is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fleece Lined Maternity Leggings market on Amazon at a glance

Shoppers on Amazon United States searched for Fleece Lined Maternity Leggings 105K times last year and spent an estimated $44K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-88.2%
Conversion, latest week
2.0%
Market size, estimated
$44Ka year
Peak month
December67.8× the quietest month
Top search term
fleece lined maternity leggings29K searches a year

02 · Price

A sale here is worth $21.10.

Listings sell for $21.10 on average, from $8.98 to $37.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $21.10 that is $2K to $5K a year per listing.

Average price
$21.10inside the $15 to $100 sweet spot
Price range
$8.98–$37.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
11.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #29,953 within Shops. It carries 1,217 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#29,953in Shops
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,217per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fleece Lined Maternity Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

14%

  • Brand 133%
  • Brand 220%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (7 brands, 14%)

Demand

Fleece Lined Maternity Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 67.8×

Search terms

Top Fleece Lined Maternity Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fleece lined maternity leggings29K/yr
  • fleece maternity leggings11K/yr
  • maternity fleece leggings7K/yr
  • maternity fleece lined leggings22K/yr
  • maternity thermal leggings6K/yr
  • thermal maternity leggings5K/yr
  • maternity leggings fleece lined4K/yr
  • warm maternity leggings5K/yr
  • maternity winter leggings4K/yr
  • fleece lined leggings maternity5K/yr

Reviews and returns

What reviews say buyers love and hate about Fleece Lined Maternity Leggings

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Size-Overall”
11.4%of orders come back
“Size down”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fleece Lined Maternity Leggings questions

Answered from the same tracked data.