Is fleece lined hoodie women profitable to sell on Amazon United States?

The niche generates $10K/yr across 108 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (40/100).

How competitive is the fleece lined hoodie women niche?

49 brands and 64 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in fleece lined hoodie women?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 6.2% — above our launch gate.

When does demand for fleece lined hoodie women peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 20.5× the quietest.

What does it cost to enter the fleece lined hoodie women niche?

Listings span $11.88–$77.52; the average listing price is $27.67 (sweet spot $15–$100). The average incumbent carries 4,386 reviews — the moat a new listing must climb.

Fleece Lined Hoodie Women

Skip it

Soft demand (-74.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$27.67

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great$11.88–$77.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,385.61

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Market size

Bad$10K

$10K/yr · 210K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-74.4%

90-day search growth — must beat 0% to launch

Signals High Returns

Is fleece lined hoodie women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, fleece lined hoodie women is a $10K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

fleece lined hoodie women market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $21K–$28K; units × avg price
Conversion rate: 0.2%
Avg BSR: #293
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 11.3%
Avg brand age: 37 months
Avg seller age: 155 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

Top-5 brand share

55%

Top 20: 83%

Top-5 click share

21%

Top 20: 49%

Open market

42%

Amazon Essentials30%
VOHOTO10%
SWISSWELL7%
MoFiz4%
Billabong3%
Mars Guard3%

fleece lined hoodie women demand & seasonality

Weekly Amazon search volume, last 75 weeks — -74.4% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 20.5×

Open Trend

Top fleece lined hoodie women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sherpa lined hoodie women37K/yr -72.8%0.3% conv.
womens sherpa hoodie29K/yr -75.4%0.1% conv.
warm zip up hoodie women8K/yr -57.0%0.6% conv.
fleece lined zip up hoodie women16K/yr -73.3%0.2% conv.
fuzzy hoodies for women8K/yr -29.1%0.5% conv.
thermal hoodie women13K/yr -76.2%0.4% conv.
womens sherpa lined hoodie15K/yr -83.5%0.4% conv.
sherpa hoodies for women8K/yr -68.3%0.0% conv.
fluffy hoodie women5K/yr -57.9%0.2% conv.
thermal hoodies for women5K/yr -57.2%0.0% conv.

All search terms

Top fleece lined hoodie women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Womens Sherpa-Lined Fleece Full-Zip Hooded Jacket Olive Heather Small

Amazon Essentials$21.244.6★10,265 rev

VOHOTO Womens Sherpa Lined Full Zip Hoodie-Ultra Warm Winter Sweatshirt Jacket Thick Fleece Drawstring Hood for Daily Wear Pink

VOHOTO$29.434.7★77 rev

SWISSWELL Hoodies for Women Winter Fleece Sweatshirt - Full Zip Up Thick Sherpa Lined Hooded Jacket Black Medium

SWISSWELL$33.084.4★5,434 rev

VOHOTO Womens Sherpa Lined Full Zip Hoodie-Ultra Warm Winter Sweatshirt Jacket Thick Fleece Drawstring Hood for Daily Wear Black

VOHOTO$29.304.7★77 rev

Amazon Essentials Womens Sherpa-Lined Fleece Full-Zip Hooded Jacket Off-white Large

Amazon Essentials$21.694.6★10,265 rev

Newest

by launch date

Billabong Ladies Full Zip Sherpa Lined Hoodie Jacket Rose Brown M

Billabong$14.0354 rev

8mo ago

VOHOTO Womens Sherpa Lined Full Zip Hoodie-Ultra Warm Winter Sweatshirt Jacket Thick Fleece Drawstring Hood for Daily Wear Pink

VOHOTO$29.4377 rev

1y ago

VOHOTO Womens Sherpa Lined Full Zip Hoodie-Ultra Warm Winter Sweatshirt Jacket Thick Fleece Drawstring Hood for Daily Wear Black

VOHOTO$29.3077 rev

1y ago

Gesean Womens Sherpa Cotton Pullover Sweatshirt Fleece Hoodie Grey XL

Gesean$29.14367 rev

2y ago

MoFiz Zip Up Hoodie Women Thermal Fleece Lined Zipper Hoodies Jacket Winter Coats For Women Warm Casual Hooded Sweatshirts With Pocket Black Large

MoFiz$33.82643 rev

2y ago

What reviews say buyers love and hate about fleece lined hoodie women

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth32%

“Keeps me warm”

Comfort-Overall10%

“Comfy and warm”

Size-Overall10%

“Fit perfect”

Soft Feel9%

“Comfy and Soft”

Quality-Overall7%

“Excellent quality”

Value For Money5%

“Good Value”

Gifting Purpose4%

“Christmas gift”

Color2%

“the color was accurate”

Material Quality2%

“good quality and thick material”

Advertised Vs Actual Product2%

“just what I was looking for”

What buyers complain about

Size-Overall18%

“Runs Way Small”

Material Quality5%

“The material is crappy”

Quality-Overall4%

“Cheaply made”

Thickness3%

“Super thick”

Smell3%

“Very bad chemical smell”

Zipper Quality3%

“Zipper Issues”

Sleeve Fit3%

“sleeves and cuffs are very small and tight”

Color2%

“I'm very disappointed that it changed color”

Stitch/Finish/Polish2%

“there a hole in the seam”

Advertised Vs Actual Product2%

“Deceiving images advertised”

Top return reasons

Size-Overall54%

Material Quality5%

Sleeve Fit4%

Length4%

Waist Fit3%

Advertised Vs Actual Product3%

Chest Fit3%

Color3%

Thin2%

Quality-Overall2%

Common fleece lined hoodie women questions

Is fleece lined hoodie women profitable to sell on Amazon United States?: The niche generates $10K/yr across 108 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (40/100).
How competitive is the fleece lined hoodie women niche?: 49 brands and 64 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in fleece lined hoodie women?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 6.2% — above our launch gate.
When does demand for fleece lined hoodie women peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 20.5× the quietest.
What does it cost to enter the fleece lined hoodie women niche?: Listings span $11.88–$77.52; the average listing price is $27.67 (sweet spot $15–$100). The average incumbent carries 4,386 reviews — the moat a new listing must climb.