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Fleece Drape Shawl

Fail

Shoppers spend an estimated $0 a year here, so Fleece Drape Shawl is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$0/yr86K searches / yr
90-day growth
-73.4%search demand this quarter
Competition
57%top-5 click share · 12 brands · 15 sellers

Flapen Score

Fleece Drape Shawl against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fleece Drape Shawl is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fleece Drape Shawl market on Amazon at a glance

Shoppers on Amazon United States searched for Fleece Drape Shawl 86K times last year and spent an estimated $0. The top 5 brands take 86% of clicks. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-73.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
the fleece company shawl15K searches a year

02 · Price

A sale here is worth $30.99.

Listings sell for $30.99 on average, from $17.53 to $66.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.99 that is $0 to $3K a year per listing.

Average price
$30.99inside the $15 to $100 sweet spot
Price range
$17.53–$66.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #621 within Scarves & Wraps. It carries 1,739 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
83%
Out of stock, average day
4.8%
Average rank
#621in Scarves & Wraps
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,739per listing
Listings tracked
23

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fleece Drape Shawl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

11%

  • Brand 149%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Fleece Drape Shawl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 36.7× · 7 of 12 months tracked

Search terms

Top Fleece Drape Shawl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the fleece company shawl15K/yr
  • fleece drape shawl27K/yr
  • drape shawl5K/yr
  • the fleece drape shawl5K/yr
  • moss rose womens shawl wrap poncho8K/yr
  • the fleece shawl4K/yr
  • drape shawl wrap4K/yr
  • moss rose womens shawl wrap poncho ruana cape open front cardigan shawls for fall winter3K/yr
  • fleece blanket shawl wrap3K/yr
  • the fleece blanket shawl8K/yr

Reviews and returns

What reviews say buyers love and hate about Fleece Drape Shawl

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Size-Overall”
11.7%of orders come back
“Shorter than expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fleece Drape Shawl questions

Answered from the same tracked data.