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Fleece Beanie Men

Fail

Demand is soft, at -62.7% this quarter, so Fleece Beanie Men is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$32K/yr85K searches / yr
90-day growth
-62.7%search demand this quarter
Competition
38%top-5 click share · 25 brands · 56 sellers

Flapen Score

Fleece Beanie Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fleece Beanie Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fleece Beanie Men market on Amazon at a glance

Shoppers on Amazon United States searched for Fleece Beanie Men 85K times last year and spent an estimated $32K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-62.7%
Conversion, latest week
1.8%
Market size, estimated
$32Ka year
Peak month
November62.9× the quietest month
Top search term
waterproof beanie27K searches a year

02 · Price

A sale here is worth $20.41.

Listings sell for $20.41 on average, from $9.80 to $59.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.41 that is $0 to $2K a year per listing.

Average price
$20.41inside the $15 to $100 sweet spot
Price range
$9.80–$59.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #656 within Skullies & Beanies. It carries 8,839 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#656in Skullies & Beanies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
8,839per listing
Listings tracked
41

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Fleece Beanie Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

56

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

38%

Top 20: 77%

Open market

44%

  • Brand 114%
  • Brand 212%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Fleece Beanie Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 62.9×

Search terms

Top Fleece Beanie Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof beanie27K/yr
  • wool cap32K/yr
  • wool hat men7K/yr
  • patagonia beanie men10K/yr
  • wool beanie men5K/yr
  • eddie bauer beanie3K/yr
  • vans beanies for men1K/yr

Reviews and returns

What reviews say buyers love and hate about Fleece Beanie Men

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Warmth”
28%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Very loose”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fleece Beanie Men questions

Answered from the same tracked data.