Fleece Beanie Men
FailDemand is soft, at -62.7% this quarter, so Fleece Beanie Men is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $32K/yr85K searches / yr
- 90-day growth
- -62.7%search demand this quarter
- Competition
- 38%top-5 click share · 25 brands · 56 sellers
Flapen Score
Fleece Beanie Men against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fleece Beanie Men is stronger. Inside it, weaker.
Market
The Fleece Beanie Men market on Amazon at a glance
Shoppers on Amazon United States searched for Fleece Beanie Men 85K times last year and spent an estimated $32K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -62.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $32Ka year
- Peak month
- November62.9× the quietest month
- Top search term
- waterproof beanie27K searches a year
02 · Price
A sale here is worth $20.41.
Listings sell for $20.41 on average, from $9.80 to $59.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.41 that is $0 to $2K a year per listing.
- Average price
- $20.41inside the $15 to $100 sweet spot
- Price range
- $9.80–$59.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #656 within Skullies & Beanies. It carries 8,839 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #656in Skullies & Beanies
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 8,839per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Fleece Beanie Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DexShell Waterproof Beanie for Men & Women Windproof Thermal Winter Hat with Fleece Liner PFOA-Free Membrane Insulated Cuffed Knit Cap for Cold Weather Heather Grey One Size (56-58cm)
- Price
- $19.86
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 1y ago

ACUSHLA Waterproof Windproof Cuff Beanie for Men & Women - Fleece-Lined Thick Warm Knitted Winter Hat for Cold Weather Unisex Heavyweight Watch Cap Dark Grey
- Price
- $14.07
- Rating
- 4.5/5
- Reviews
- 684
- Age
- 2y ago

FUQILA 100% Merino Wool Cuff Beanie Hat Unisex Warm Winter Caps Soft Breathable & Cozy Stretchy Knitted Cuffed Cap (Absinthe Green)
- Price
- $19.01
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 3y ago

Lvaiz Mens Winter Beanie Hat Warm Fleece Lined Skull Cap for Men Reversible Women Windproof Watch Hat Knit Warm Unisex Beanie Black
- Price
- $12.80
- Rating
- 4.6/5
- Reviews
- 4,045
- Age
- 3y ago

100% Waterproof Windproof Breathable - Beanie Hat Suitable for All Activities in All Weather Conditions Hat (Black - AA)
- Price
- $30.50
- Rating
- 4.3/5
- Reviews
- 334
- Age
- 1y ago
Trending
estimated 90-day click momentum
LEAKDRY Waterproof Beanie Wool Thermal Insulated Beanie Fleece Lined Hat Windproof Causal Cold Weather Winter Hat for Ski (US Alpha One Size Solid/Orange)
- Price
- $20.41
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

TOP-EX DryKnit Waterproof Reversible Wool Beanie Hat for Men Winter Knit Skull Cap Fleece Lined Windproof Watch Cap Gift for Dad Christmas Outdoor Work Ski Running Warm Navy Blue M/L
- Price
- $19.71
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 6mo ago

TOP-EX DryKnit Waterproof Mens Winter Beanie Hat Wool Skull Cap Warm Knit Fleece Lined Reversible Windproof Hat for Outdoor Ski Snow Hiking Camping Running Large Head Friendly Grey XL/XXL
- Price
- $19.51
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 6mo ago

Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Black)
- Price
- $10.23
- Rating
- 4.8/5
- Reviews
- 3,991
- Age
- 3y ago

Under Armour Mens Storm Beanie (025) Castlerock / / Black One Size Fits Most
- Price
- $21.14
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 2y ago
Newest
by launch date
TOP-EX DryKnit Waterproof Reversible Wool Beanie Hat for Men Winter Knit Skull Cap Fleece Lined Windproof Watch Cap Gift for Dad Christmas Outdoor Work Ski Running Warm Navy Blue M/L
- Price
- $19.71
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 6mo ago

TOP-EX DryKnit Waterproof Mens Winter Beanie Hat Wool Skull Cap Warm Knit Fleece Lined Reversible Windproof Hat for Outdoor Ski Snow Hiking Camping Running Large Head Friendly Grey XL/XXL
- Price
- $19.51
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 6mo ago

Waterproof Winter Fleece Lined Beanie Hat for Men Women Warm Knit Cuffed Beanie Thick Skull Cap Unisex Windproof Watch Hat Black
- Price
- $11.51
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 10mo ago

Dtuomo Winter Beanie Merino Wool Fleece Lined for Men Women Soft Warm Knit Hat Ski Stocking Cuffed Cap Black
- Price
- $9.80
- Rating
- 4.7/5
- Reviews
- 497
- Age
- 11mo ago

Merino Wool Beanie Hat for Men Women - Thermal Knitted Winter Hat for Large Heads Hiking Running Cap Wrap for Cold Weather Black
- Price
- $10.23
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
56
Est. top-5 brand share
50%
Top 20: 95%
Est. top-5 click share
38%
Top 20: 77%
Open market
44%
- DexShell14%
- ACUSHLA12%
- TOP-EX12%
- Lvaiz Hats6%
- Under Armour6%
- OTTER6%
Demand
Fleece Beanie Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 62.9×
Search terms
Top Fleece Beanie Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waterproof beanie27K/yr
- wool cap32K/yr
- wool hat men7K/yr
- patagonia beanie men10K/yr
- wool beanie men5K/yr
- eddie bauer beanie3K/yr
- vans beanies for men1K/yr
Reviews and returns
What reviews say buyers love and hate about Fleece Beanie Men
We read the reviews and the return reasons for every product selling here.
“Very loose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fleece Beanie Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









