Fleece Beanie

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -81.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

266K

Growth, 90 days vs prior 90

-81.6%

Conversion, latest week

1.8%

Market size, estimated

$76Ka year

Peak month

December23.9× the quietest month

Top search term

fleece beanie71K searches a year

Listings sell for $15.42 on average, from $5.81 to $30.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.42 that is $2K to $4K a year per listing.

Average price

$15.42inside the $15 to $100 sweet spot

Price range

$5.81–$30.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #527 within Skullies & Beanies. It carries 14,079 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#527in Skullies & Beanies

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

14,079per listing

Listings tracked

40

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months