Is fleece profitable to sell on Amazon United States?

The niche generates $169K/yr across 154 tracked products. 5 of 39 products launched in the last 360 days are still selling. 90-day search growth is -71.4%. Flapen's verdict: Skip it (44/100).

How competitive is the fleece niche?

47 brands and 139 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in fleece?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 9.4% — above our launch gate.

When does demand for fleece peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.2× the quietest.

What does it cost to enter the fleece niche?

Listings span $10.57–$98.34; the average listing price is $33.81 (sweet spot $15–$100). The average incumbent carries 9,000 reviews — the moat a new listing must climb.

Fleece

Skip it

Soft demand (-71.4% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible$33.81

avg listing price — sweet spot $15–$100

Price range

Great$10.57–$98.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$169K

$169K/yr · 1.6M searches

Review moat

Bad9,000.47

avg incumbent reviews — the moat a new listing must climb

Returns

Bad9.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-71.4%

90-day search growth — must beat 0% to launch

Signals High Returns

Is fleece profitable on Amazon?

According to Flapen's Amazon United States niche tracking, fleece is a $169K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

fleece market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $135K–$169K; units × avg price
Conversion rate: 0.3%
Avg BSR: #247
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.1%
Avg brand age: 40 months
Avg seller age: 144 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

47 rising

Sellers

139

Top-5 brand share

56%

Top 20: 86%

Top-5 click share

16%

Top 20: 41%

Open market

41%

Amazon Essentials24%
Columbia13%
QINSEN7%
Panadila6%
Aimiray6%
Yozazzy4%

fleece demand & seasonality

Weekly Amazon search volume, last 104 weeks — -71.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.2×

Open Trend

Top fleece search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fleece433K/yr -61.7%0.2% conv.
fleece sweater women126K/yr -70.1%0.2% conv.
fleece zip up71K/yr -62.3%0.1% conv.
fleece sweater64K/yr -68.0%0.2% conv.
fuzzy jacket81K/yr -75.2%0.0% conv.
fleece women46K/yr -56.1%0.1% conv.
white fleece jacket women33K/yr -51.5%0.5% conv.
plus size fleece jacket58K/yr -67.5%0.1% conv.
long fleece jacket women63K/yr -74.2%0.1% conv.
teddy jacket women134K/yr -89.4%0.1% conv.

All search terms

Top fleece products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Columbia Womens Benton Springs Full Zip Fleece Jacket Cirrus Grey Heather Medium

Columbia$35.154.6★54,712 rev

Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown M)

Keeliya$37.514.4★203 rev

Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)

Aimiray$39.404.4★297 rev

Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Grey Heather X-Large

Amazon Essentials$12.324.4★3,243 rev

EOVEA - Polar Fleece Fabric by the Yard Soft Anti-Pill Warm & Cozy Material for Blankets Clothing Crafts Pet Beds & DIY Sewing 60 Wide Solid (White 1/2 Yard)

EOVEA$10.574.4★236 rev

Newest

by launch date

Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large

Amazon Essentials$25.0090 rev

2mo ago

Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)

Aimiray$39.40297 rev

10mo ago

Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-S)

Aimiray$39.21297 rev

10mo ago

Yozazzy Fleece Jackets Women Causal Long Sleeve Sherpa Jacket Warm Ziper Fuzzy Coat Sweatshirts Trendy with Pockets(Brown-M)

Yozazzy$38.15148 rev

10mo ago

Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown M)

Keeliya$37.51203 rev

1y ago

What reviews say buyers love and hate about fleece

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth18%

“keeps you warm”

Size-Overall13%

“It fits as it should”

Quality-Overall10%

“Very good build quality”

Comfort-Overall10%

“Very comfortable”

Soft Feel9%

“Its soft”

Value For Money5%

“Great value”

Color5%

“The color is accurate”

Material Quality3%

“Good material”

Thickness2%

“Thick and warm”

Pockets/Compartments2%

“I do like the pockets”

What buyers complain about

Size-Overall23%

“Runs a little big”

Color5%

“Not the color”

Quality-Overall5%

“not well made”

Material Quality4%

“Horrible material”

Pockets/Compartments4%

“no pockets”

Thickness3%

“although this was not real thick it was a bit thicker/heavier than I hoped”

Zipper Quality3%

“the zipper broke”

Sleeve Fit2%

“runs a tad small in terms of sleeve length”

Value For Money2%

“theyre so expensive”

Advertised Vs Actual Product2%

“Definitely doesnt look like the picture”

Top return reasons

Size-Overall50%

Material Quality7%

Color6%

Sleeve Fit5%

Length4%

Waist Fit4%

Chest Fit3%

Advertised Vs Actual Product2%

Quality-Overall2%

Thin2%

Common fleece questions

Is fleece profitable to sell on Amazon United States?: The niche generates $169K/yr across 154 tracked products. 5 of 39 products launched in the last 360 days are still selling. 90-day search growth is -71.4%. Flapen's verdict: Skip it (44/100).
How competitive is the fleece niche?: 47 brands and 139 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in fleece?: Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 9.4% — above our launch gate.
When does demand for fleece peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.2× the quietest.
What does it cost to enter the fleece niche?: Listings span $10.57–$98.34; the average listing price is $33.81 (sweet spot $15–$100). The average incumbent carries 9,000 reviews — the moat a new listing must climb.

Fleece

Is fleece profitable on Amazon?

fleece market size & sales

Competition: brands, sellers & click share

fleece demand & seasonality

Top fleece search terms shoppers use

Top fleece products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about fleece

What buyers love

What buyers complain about

Top return reasons

Common fleece questions

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