Fleece

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -71.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-71.4%

Conversion, latest week

0.3%

Market size, estimated

$169Ka year

Peak month

December10.2× the quietest month

Top search term

fleece433K searches a year

Listings sell for $33.81 on average, from $10.57 to $98.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $33.81 that is $0 to $3K a year per listing.

Average price

$33.81inside the $15 to $100 sweet spot

Price range

$10.57–$98.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

9.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #247 within Coats, Jackets & Vests. It carries 9,000 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#247in Coats, Jackets & Vests

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

9,000per listing

Listings tracked

154

39 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

39

Successful launches

5Amazon's first-year sales bar

Average brand age

40 months