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Flat Booties

Fail

Demand is soft, at -74.2% this quarter, so Flat Booties is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$50K/yr577K searches / yr
90-day growth
-74.2%search demand this quarter
Competition
10%top-5 click share · 74 brands · 107 sellers

Flapen Score

Flat Booties against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flat Booties is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat Booties market on Amazon at a glance

Shoppers on Amazon United States searched for Flat Booties 577K times last year and spent an estimated $50K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -74.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
-74.2%
Conversion, latest week
0.2%
Market size, estimated
$50Ka year
Peak month
November13.7× the quietest month
Top search term
flat boots women197K searches a year

02 · Price

A sale here is worth $41.63.

Listings sell for $41.63 on average, from $5.80 to $74.24. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $41.63 that is $0 to $4K a year per listing.

Average price
$41.63inside the $15 to $100 sweet spot
Price range
$5.80–$74.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
17.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #313 within Boots. It carries 2,249 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#313in Boots
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,249per listing
Listings tracked
267

04 · Newcomers

3 of last year's 67 launches cleared the first-year sales bar.

67 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
67
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Flat Booties products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

74 rising

Sellers

107

Top-5 brand share

45%

Top 20: 79%

Top-5 click share

10%

Top 20: 28%

Open market

54%

  • Brand 117%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Flat Booties search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.7×

Search terms

Top Flat Booties search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat boots women197K/yr
  • flat black boots43K/yr
  • black flat boots for women58K/yr
  • black boots flat26K/yr
  • brown flat boots30K/yr
  • flat boots for women no heel41K/yr
  • flat booties30K/yr
  • womens flat booties28K/yr
  • flat boot9K/yr
  • brown flat boots women13K/yr

Reviews and returns

What reviews say buyers love and hate about Flat Booties

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
17.7%of orders come back
“Run big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flat Booties questions

Answered from the same tracked data.