Flat Back Earrings

Shoppers searched for this 9.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

9.2M

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

2.3%

Market size, estimated

$2.8Ma year

Peak month

January1.2× the quietest month

Top search term

flat back earrings2.4M searches a year

Listings sell for $12.90 on average, from $5.85 to $23.19. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $12.90 that is $39K to $52K a year per listing.

Average price

$12.90under the $15 to $100 sweet spot

Price range

$5.85–$23.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$39K–$52K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,305 within Body Jewelry. It carries 1,190 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#1,305in Body Jewelry

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,190per listing

Listings tracked

53

24 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

14Amazon's first-year sales bar

Average brand age

37 months