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Flapper Shoes

Fail

An estimated 15.6% of orders come back, so Flapper Shoes is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$25K/yr643K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
11%top-5 click share · 86 brands · 147 sellers

Flapen Score

Flapper Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flapper Shoes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flapper Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Flapper Shoes 643K times last year and spent an estimated $25K. The top 5 brands take 31% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
643K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
0.1%
Market size, estimated
$25Ka year
Peak month
October2.2× the quietest month
Top search term
vintage heels90K searches a year

02 · Price

A sale here is worth $38.66.

Listings sell for $38.66 on average, from $7.63 to $93.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.66 that is $0 to $4K a year per listing.

Average price
$38.66inside the $15 to $100 sweet spot
Price range
$7.63–$93.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
15.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,418 within Pumps. It carries 1,138 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
5.9%
Average rank
#1,418in Pumps
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,138per listing
Listings tracked
231

04 · Newcomers

0 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Flapper Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

86 rising

Sellers

147

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

11%

Top 20: 29%

Open market

67%

  • Brand 17%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Flapper Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

Search terms

Top Flapper Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vintage heels90K/yr
  • vintage shoes for women95K/yr
  • vintage shoes68K/yr
  • 1950s shoes for women50K/yr
  • vintage heels for women40K/yr
  • 50s shoes for women34K/yr
  • retro heels24K/yr
  • 1940s shoes for women30K/yr
  • 1920s shoes32K/yr
  • womens vintage shoes24K/yr

Reviews and returns

What reviews say buyers love and hate about Flapper Shoes

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Size-Overall”
15.6%of orders come back
“Run Big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flapper Shoes questions

Answered from the same tracked data.