Flannel Shirts for Women

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $404K a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

-30.7%

Conversion, latest week

0.5%

Market size, estimated

$404Ka year

Peak month

October10.0× the quietest month

Top search term

flannel shirt women1.5M searches a year

Listings sell for $20.15 on average, from $10.74 to $28.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $20.15 that is $2K to $5K a year per listing.

Average price

$20.15inside the $15 to $100 sweet spot

Price range

$10.74–$28.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

14.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #420 within Blouses & Button-Down Shirts. It carries 5,025 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#420in Blouses & Button-Down Shirts

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

5,025per listing

Listings tracked

59

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months