Flannel Shirts for Women
FailAn estimated 14.2% of orders come back, so Flannel Shirts for Women is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $404K/yr4.3M searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 31%top-5 click share · 24 brands · 29 sellers
Flapen Score
Flannel Shirts for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flannel Shirts for Women is stronger. Inside it, weaker.
Market
The Flannel Shirts for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Flannel Shirts for Women 4.3M times last year and spent an estimated $404K. The top 5 brands take 66% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $404K a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $404Ka year
- Peak month
- October10.0× the quietest month
- Top search term
- flannel shirt women1.5M searches a year
02 · Price
A sale here is worth $20.15.
Listings sell for $20.15 on average, from $10.74 to $28.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $20.15 that is $2K to $5K a year per listing.
- Average price
- $20.15inside the $15 to $100 sweet spot
- Price range
- $10.74–$28.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 14.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #420 within Blouses & Button-Down Shirts. It carries 5,025 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #420in Blouses & Button-Down Shirts
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 5,025per listing
- Listings tracked
- 59
04 · Newcomers
1 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Flannel Shirts for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
29
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
31%
Top 20: 65%
Open market
30%
- Brand 132%
- Brand 217%
- Brand 39%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Flannel Shirts for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Flannel Shirts for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flannel shirt women1.5M/yr
- plaid shirts for women531K/yr
- womens flannel shirt541K/yr
- womens flannel241K/yr
- womens plaid shirt145K/yr
- womens flannel shirts242K/yr
- plaid tops for women78K/yr
- oversized flannel shirts for women80K/yr
- oversized flannel50K/yr
- plaid shirt women51K/yr
Reviews and returns
What reviews say buyers love and hate about Flannel Shirts for Women
We read the reviews and the return reasons for every product selling here.
“way too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flannel Shirts for Women questions
Answered from the same tracked data.