Flannel Robe

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

273K

Growth, 90 days vs prior 90

-50.9%

Conversion, latest week

0.6%

Market size, estimated

$57Ka year

Peak month

December5.6× the quietest month

Top search term

flannel robe women41K searches a year

Listings sell for $35.98 on average, from $14.69 to $146.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.98 that is $0 to $4K a year per listing.

Average price

$35.98inside the $15 to $100 sweet spot

Price range

$14.69–$146.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #579 within Sleep & Lounge. It carries 4,076 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

90%

Out of stock, average day

28.4%

Average rank

#579in Sleep & Lounge

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,076per listing

Listings tracked

123

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months