Is flannel robe profitable to sell on Amazon United States?

The niche generates $57K/yr across 123 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -50.9%. Flapen's verdict: Skip it (43/100).

How competitive is the flannel robe niche?

44 brands and 47 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in flannel robe?

Top complaints mined from reviews: Size-Overall, Thickness, Sleeve Fit. The return rate is 4.6%.

When does demand for flannel robe peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the flannel robe niche?

Listings span $14.69–$146.04; the average listing price is $35.98 (sweet spot $15–$100). The average incumbent carries 4,076 reviews — the moat a new listing must climb.

Flannel Robe

Skip it

Soft demand (-50.9% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$35.98

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Price range

Good$14.69–$146.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Review moat

Bad4,076.23

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 273K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-50.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

Is flannel robe profitable on Amazon?

According to Flapen's Amazon United States niche tracking, flannel robe is a $57K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

flannel robe market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 0.6%
Avg BSR: #579
Page quality: 0%
Prime: 90%
Sponsored: 78%
Out of stock: 28.4%
Avg brand age: 51 months
Avg seller age: 184 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

19%

Top 20: 45%

Open market

50%

FashGudim12%
PAVILIA11%
Zerbala8%
Latuza7%
AMERICAN HEAVEN6%
Amazon Essentials6%

flannel robe demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top flannel robe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flannel robe women41K/yr -50.7%0.3% conv.
flannel robe39K/yr -47.6%0.4% conv.
mens flannel robe34K/yr -48.7%0.9% conv.
womens flannel robe21K/yr -56.0%0.0% conv.
flannel robe men20K/yr -54.6%0.2% conv.
flannel robes for women10K/yr -41.1%0.3% conv.
plaid robe18K/yr -37.6%0.3% conv.
mens flannel robes7K/yr -37.0%0.8% conv.
mens plaid robe10K/yr -41.3%0.7% conv.
flannel bathrobes for women9K/yr -56.5%0.1% conv.

All search terms

Top flannel robe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zerbala Mens Flannel Robe Knee Length Plaid Bathrobe L Green

Zerbala$36.094.2★207 rev

AMERICAN HEAVEN Mens Flannel Fleece Robe | Soft Cotton Shawl Collar Full Length Plaid Robe (Small-Medium Navy/Grey Plaid)

AMERICAN HEAVEN$28.034.6★236 rev

PAVILIA Mens Fleece Robe Plush Shawl Collar Bathrobe Warm Soft Plaid Red Robe for Men

PAVILIA$27.124.6★4,237 rev

PajamaGram Flannel Robes for Women - Soft Yarn Dyed Plaid Green M/L 8-14

PajamaGram$57.094.5★1,463 rev

PAVILIA Checker Red Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL

PAVILIA$19.934.5★3,475 rev

Newest

by launch date

Amazon Essentials Womens Matching Holiday Family Pajama Sets Dark Emerald Green Navy Plaid XX-Large

Amazon Essentials$28.8175 rev

9mo ago

PAVILIA Checker Red Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL

PAVILIA$19.933,475 rev

10mo ago

Ekouaer Women Kimono Robes Full Length Knit Bathrobe Lightweight Soft Sleepwear V-neck Casual Ladies Loungewear Black and Red Plaid Medium

Ekouaer$27.611,947 rev

11mo ago

Latuza Womens Petite Size Flannel Robe Warm Plaid Bathrobe Full Length L Navy

Latuza$35.9527 rev

1y ago

HEARTNICE Womens Flannel Zipper Robe Soft Warm Robes for Women Cozy Long Sleeve Loungewear Luxurious Nightgown with Pockets(Rose S/M)

HEARTNICE$24.06217 rev

1y ago

What reviews say buyers love and hate about flannel robe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Its soft”

Comfort-Overall15%

“Very Comfortable”

Size-Overall12%

“Very plush and fit is great”

Warmth9%

“Nice and warm”

Quality-Overall8%

“Nice quality robe”

Weight Light5%

“Lightweight Robe”

Material Quality5%

“Material is soft”

Value For Money5%

“Worth it”

Advertised Vs Actual Product4%

“As shown”

Color3%

“Color is accurate”

What buyers complain about

Size-Overall21%

“Bigger than expected”

Thickness5%

“Thin and big”

Sleeve Fit4%

“the sleeves are so long”

Material Quality4%

“It was more like a towel material”

Quality-Overall3%

“Cheap”

Pilling/Linting3%

“I had lint on all of my other clothes”

Length2%

“Although i got L-XL the length is still looks short”

Product Condition2%

“Looks used and was missing the robe belt”

Thin2%

“it's thin”

Smell2%

“has a slight smell”

Top return reasons

Size-Overall42%

Material Quality10%

Length10%

Sleeve Fit7%

Thin6%

Color3%

Advertised Vs Actual Product3%

Chest Fit3%

Quality-Overall2%

Shoulder Fit1%

Common flannel robe questions

Is flannel robe profitable to sell on Amazon United States?: The niche generates $57K/yr across 123 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -50.9%. Flapen's verdict: Skip it (43/100).
How competitive is the flannel robe niche?: 44 brands and 47 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in flannel robe?: Top complaints mined from reviews: Size-Overall, Thickness, Sleeve Fit. The return rate is 4.6%.
When does demand for flannel robe peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the flannel robe niche?: Listings span $14.69–$146.04; the average listing price is $35.98 (sweet spot $15–$100). The average incumbent carries 4,076 reviews — the moat a new listing must climb.