Flannel Pjs
Skip itSoft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$28.53avg listing price — sweet spot $15–$100
Price range
Great$9.66–$65.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,093.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 363K searches
Returns
Bad9.8%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.4%90-day search growth — must beat 0% to launch
Is flannel pjs profitable on Amazon?
According to Flapen's Amazon United States niche tracking, flannel pjs is a $44K/yr Amazon United States market (363K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
flannel pjs market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $57K–$71K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,597
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 80%
- Out of stock
- 15.7%
- Avg brand age
- 40 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
54
Top-5 brand share
58%
Top 20: 89%
Top-5 click share
20%
Top 20: 49%
Open market
38%
- PajamaMania18%
- Ekouaer16%
- Casual Nights13%
- GLOBAL7%
- Amazon Essentials5%
- Victoria's Secret4%
flannel pjs demand & seasonality
Weekly Amazon search volume, last 31 weeks — -74.4% search growth over the last 90 days.Top flannel pjs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- flannel pjs for women23K/yr
- cotton flannel pajamas women34K/yr
- flannel pjs28K/yr
- women flannel pajama set30K/yr
- fleece pjs for women33K/yr
- ladies flannel pajamas22K/yr
- ladies flannel pajamas sets14K/yr
- womens flannel pjs20K/yr
- flannel pajama set19K/yr
- women flannel pajamas14K/yr
Top flannel pjs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Casual Nights Womens Flannel Pajamas Sets | White Pink Flower | XX-Large | Cotton Flannel Pajamas for Women Set | Long Sleeve Floral PJs Button Down Top & Pants
Casual Nights$31.174.3★2,271 rev
GLOBAL Womens Flannel Pajamas Set 100% Cotton PJs for Women Long Sleeve Button Drawstring Waist Warm Loungewear Sleepwear
GLOBAL$31.784.4★1,148 rev
Amazon Essentials Womens Flannel Long-Sleeve Button Front Shirt and Pant Pajama Set Cobalt Blue Green Blackwatch Plaid X-Large
Amazon Essentials$22.414.3★4,596 rev
Active Club Cotton-Blend Flannel Pajama Pants for Women Flannel Plaid PJ Pants for Women for Sleep and Lounge Womens PJ Bottoms (Red Pink Large)
Active Club$12.084.2★3,434 rev
Ekouaer Womens Pajama Sets 2 Piece Cotton Plaid Pjs Long Sleeve Sleepwear Button Down Lounge Set with Pockets
Ekouaer$22.174.3★435 rev
Newest
by launch date
Victorias Secret Flannel Pajamas Long Sleeve Button Down & Pant Set Sleepwear for Women Red Plaid XXL
Victoria's Secret$52.26966 rev
BAJAOEY Pajamas Sets for Women Soft Comfy Fluffy Pajama Fleece Pullover Ribbed Pjs Warm Plush Lounge Sleepwear Light Blue
BAJAOEY$29.05378 rev
Ekouaer Womens Pajama Sets 2 Piece Cotton Plaid Pjs Long Sleeve Sleepwear Button Down Lounge Set with Pockets
Ekouaer$24.03435 rev
Istylish Womens Fleece Pajama Sets 2 Piece Flannel PJS Sets For Women Ultra-Soft Printed Sleepwear (Light Gray Snowflakes M)
Istylish$28.82444 rev
Ekouaer Womens Pajama Sets 2 Piece Cotton Plaid Pjs Long Sleeve Sleepwear Button Down Lounge Set with Pockets
Ekouaer$22.17435 rev
Trending
90-day click momentumEkouaer Womens Pajama Sets 2 Piece Cotton Plaid Pjs Long Sleeve Sleepwear Button Down Lounge Set with Pockets
Ekouaer$22.174.3★
Ekouaer Womens Pajama Sets 2 Piece Cotton Plaid Pjs Long Sleeve Sleepwear Button Down Lounge Set with Pockets
Ekouaer$24.034.3★
Ekouaer Womens Pajama Sets 2 Piece Cotton Plaid Pjs Long Sleeve Sleepwear Button Down Lounge Set with Pockets
Ekouaer$18.274.3★
Ekouaer Womens Pajama Sets 2 Piece Cotton Plaid Pjs Long Sleeve Sleepwear Button Down Lounge Set with Pockets
Ekouaer$22.154.3★
BAJAOEY Pajamas Sets for Women Soft Comfy Fluffy Pajama Fleece Pullover Ribbed Pjs Warm Plush Lounge Sleepwear Light Blue
BAJAOEY$29.054.6★
What reviews say buyers love and hate about flannel pjs
What buyers praise and complain about, mined from review topics.What buyers love
“Feels wonderful and enjoy wearing”
“Soft fabric”
“It fits as advertised”
“keeps you warm”
“well made”
“WORTH THE PRICE”
“Material comfy”
“Nice colors”
“it has washed beautifully”
“Nicest jammies I have, soft, not bulky, and little pockets too”
What buyers complain about
“Too long”
“Material is polyester”
“shrunk so much”
“Cheaply made”
“Too short”
“one of the seams wasnt completely sewn shut”
“not super thick”
“Waist too small”
“Not real warm”
“Fell apart”
Top return reasons
Common flannel pjs questions
- Is flannel pjs profitable to sell on Amazon United States?
- The niche generates $44K/yr across 108 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the flannel pjs niche?
- 39 brands and 54 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in flannel pjs?
- Top complaints mined from reviews: Size-Overall, Material Quality, Shrinkage Resistance. The return rate is 9.8% — above our launch gate.
- What does it cost to enter the flannel pjs niche?
- Listings span $9.66–$65.96; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 2,093 reviews — the moat a new listing must climb.