Flannel Pjs

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -74.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

363K

Growth, 90 days vs prior 90

-74.4%

Conversion, latest week

0.4%

Market size, estimated

$44Ka year

Top search term

flannel pjs for women23K searches a year

Listings sell for $28.53 on average, from $9.66 to $65.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.53 that is $0 to $3K a year per listing.

Average price

$28.53inside the $15 to $100 sweet spot

Price range

$9.66–$65.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

9.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #1,597 within Sleep & Lounge. It carries 2,093 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

97%

Out of stock, average day

15.7%

Average rank

#1,597in Sleep & Lounge

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,093per listing

Listings tracked

108

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months