Flannel Nightgowns for Women
Skip itSoft demand (-78.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$31.94avg listing price — sweet spot $15–$100
Price range
Great$7.79–$78.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,057.36avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad$15K$15K/yr · 680K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-78.5%90-day search growth — must beat 0% to launch
Is flannel nightgowns for women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, flannel nightgowns for women is a $15K/yr Amazon United States market (680K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
flannel nightgowns for women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,195
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 83%
- Out of stock
- 35.0%
- Avg brand age
- 40 months
- Avg seller age
- 197 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
37
Top-5 brand share
61%
Top 20: 94%
Top-5 click share
15%
Top 20: 38%
Open market
35%
- Ekouaer21%
- Casual Nights18%
- Latuza9%
- Eileen West8%
- ENJOYNIGHT5%
- Zerbala4%
flannel nightgowns for women demand & seasonality
Weekly Amazon search volume, last 104 weeks — -78.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.7×
Top flannel nightgowns for women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- flannel nightgowns for women256K/yr
- flannel nightgown82K/yr
- flannel nightgowns for women long sleeve23K/yr
- womens flannel nightgown57K/yr
- long flannel nightgowns for women32K/yr
- flannel nightgowns28K/yr
- womens flannel nightgowns31K/yr
- flannel gowns for women18K/yr
- flannel nightgowns clearance20K/yr
- long sleeve flannel nightgown11K/yr
Top flannel nightgowns for women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ekouaer Nightgowns for Women Long Nightshirt Long Sleeve Sleepwear Ladies Soft Loungewear with Pockets Light Blue Floral XL
Ekouaer$19.394.6★576 rev
Womens Long Sleeve Nightgowns Sleep Shirts Cotton Night Shirts Night Gown Soft House Dresses Ladies Night Dress Long Grey Cup L
American Trends$12.604.4★1,794 rev
Esenchel Womens Warm Flannel Nightgown Long Cotton Night Gowns XL Blue Black
Esenchel$37.414.5★145 rev
Fruit of the Loom Womens Flannel Sleep Shirt Buffalo Check Large
Fruit of the Loom$18.964.4★1,210 rev
Zerbala Long Flannel Nightgown for Women Long Sleeve Plus Size XXL Green
Zerbala$31.404.4★160 rev
Newest
by launch date
Andrew Scott Womens Cotton Flannel Sleep Shirt | Long Henley Nightshirt Robe Pajama Midweight Nightdress | Multi Packs
Andrew Scott$41.4610 rev
Andrew Scott Womens Cotton Flannel Sleep Shirt | Long Henley Nightshirt Robe Pajama Midweight Nightdress | Multi Packs
Andrew Scott$35.7510 rev
AVIIER Long Sleeve Nightgowns for Women Soft Cotton Night Gwon with Pockets Brown red pattern L
AVIIER$15.2647 rev
Ekouaer Nightgowns for Women Long Nightshirt Long Sleeve Sleepwear Ladies Soft Loungewear with Pockets Light Blue Floral XL
Ekouaer$19.39576 rev
Ekouaer Nightgowns for Women Long Sleeves Moo Moos for Women Soft Sleepwear Button V Neck Sleepshirt Long Nightgown M
Ekouaer$19.15428 rev
Trending
90-day click momentumEkouaer Nightgowns for Women Long Sleeves Moo Moos for Women Soft Sleepwear Button V Neck Sleepshirt Long Nightgown M
Ekouaer$19.154.7★
Casual Nights - Flannel Floral Long Sleeve Nightgowns for Women | Flower Pink | XX-Large | Soft Lightweight Cotton & Lace Trim | Comfortable Sleep or Lounging | 6 Button Front with 38 Inch Length
Casual Nights$27.314.3★
AVIIER Long Sleeve Nightgowns for Women Soft Cotton Night Gwon with Pockets Brown red pattern L
AVIIER$15.263.9★
Andrew Scott Womens Cotton Flannel Sleep Shirt | Long Henley Nightshirt Robe Pajama Midweight Nightdress | Multi Packs
Andrew Scott$41.463.5★
Latuza Womens Petite Flannel Nightgown Long Sleeves Night Gown XL Black
Latuza$28.044.3★
What reviews say buyers love and hate about flannel nightgowns for women
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and comfortable”
“Nice and warm”
“Its soft”
“Size is accurate”
“Nice silky quality, well made”
“Great material”
“The color is beautiful”
“nice quality washer up nicely”
“These gowns are lightweight so perfect for Spring into Fall”
“Great deal”
What buyers complain about
“Runs big”
“Didn't love the material”
“being pricey couldnt it be warm too”
“Over priced”
“Shrunk”
“but looks thick”
“Cant be dried in the drier”
“It is not comfortable”
“Wish that it had pockets”
“Not well made”
Top return reasons
Common flannel nightgowns for women questions
- Is flannel nightgowns for women profitable to sell on Amazon United States?
- The niche generates $15K/yr across 173 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -78.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the flannel nightgowns for women niche?
- 33 brands and 37 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in flannel nightgowns for women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Warmth. The return rate is 7.0% — above our launch gate.
- When does demand for flannel nightgowns for women peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.7× the quietest.
- What does it cost to enter the flannel nightgowns for women niche?
- Listings span $7.79–$78.54; the average listing price is $31.94 (sweet spot $15–$100). The average incumbent carries 2,057 reviews — the moat a new listing must climb.