Flannel Nightgowns for Women

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

680K

Growth, 90 days vs prior 90

-78.5%

Conversion, latest week

0.1%

Market size, estimated

$15Ka year

Peak month

December13.7× the quietest month

Top search term

flannel nightgowns for women256K searches a year

Listings sell for $31.94 on average, from $7.79 to $78.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.94 that is $0 to $3K a year per listing.

Average price

$31.94inside the $15 to $100 sweet spot

Price range

$7.79–$78.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

7.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #1,195 within Sleep & Lounge. It carries 2,057 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

91%

Out of stock, average day

35.0%

Average rank

#1,195in Sleep & Lounge

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,057per listing

Listings tracked

173

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months