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Flannel Night Gowns for Adult Women

Fail

Shoppers spend an estimated $0 a year here, so Flannel Night Gowns for Adult Women is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$0/yr237K searches / yr
90-day growth
-78.6%search demand this quarter
Competition
11%top-5 click share · 40 brands · 45 sellers

Flapen Score

Flannel Night Gowns for Adult Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Flannel Night Gowns for Adult Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flannel Night Gowns for Adult Women market on Amazon at a glance

Shoppers on Amazon United States searched for Flannel Night Gowns for Adult Women 237K times last year and spent an estimated $0. The top 5 brands take 54% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -78.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-78.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December26.1× the quietest month
Top search term
long flannel nightgowns for women32K searches a year

02 · Price

A sale here is worth $29.66.

Listings sell for $29.66 on average, from $5.59 to $78.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.66 that is $0 to $3K a year per listing.

Average price
$29.66inside the $15 to $100 sweet spot
Price range
$5.59–$78.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 34.7% of listings are out of stock. The average listing ranks #1,156 within Sleep & Lounge. It carries 1,816 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
34.7%
Average rank
#1,156in Sleep & Lounge
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,816per listing
Listings tracked
199

04 · Newcomers

0 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Flannel Night Gowns for Adult Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

45

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

11%

Top 20: 30%

Open market

41%

  • Brand 118%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Flannel Night Gowns for Adult Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 26.1×

Search terms

Top Flannel Night Gowns for Adult Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long flannel nightgowns for women32K/yr
  • flannel nightgowns28K/yr
  • flannel gowns for women18K/yr
  • flannel nightgown women12K/yr
  • flannel night gowns for adult women13K/yr
  • plus size flannel nightgowns18K/yr
  • cotton flannel nightgowns for women15K/yr
  • flannel night shirts for women24K/yr
  • flannel night gown11K/yr
  • womens flannel nightgowns clearance sale7K/yr

Reviews and returns

What reviews say buyers love and hate about Flannel Night Gowns for Adult Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
6.8%of orders come back
“Runs big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Flannel Night Gowns for Adult Women questions

Answered from the same tracked data.