Flannel Jackets for Men

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

493K

Growth, 90 days vs prior 90

-54.1%

Conversion, latest week

0.1%

Market size, estimated

$24Ka year

Peak month

December19.2× the quietest month

Top search term

flannel hoodie66K searches a year

Listings sell for $32.16 on average, from $17.23 to $82.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.16 that is $0 to $3K a year per listing.

Average price

$32.16inside the $15 to $100 sweet spot

Price range

$17.23–$82.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,323 within Jackets & Coats. It carries 5,765 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#1,323in Jackets & Coats

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

5,765per listing

Listings tracked

66

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months