Flannel Jackets for Men
Skip itSoft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.16avg listing price — sweet spot $15–$100
Price range
Incredible$17.23–$82.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,764.7avg incumbent reviews — the moat a new listing must climb
Returns
Bad10.2%return rate — above 5% kills the launch gate
Market size
Bad$24K$24K/yr · 493K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.1%90-day search growth — must beat 0% to launch
Is flannel jackets for men profitable on Amazon?
According to Flapen's Amazon United States niche tracking, flannel jackets for men is a $24K/yr Amazon United States market (493K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
flannel jackets for men market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,323
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 3.1%
- Avg brand age
- 38 months
- Avg seller age
- 165 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
30
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
28%
Top 20: 59%
Open market
30%
- ZITY33%
- COOFANDY8%
- SWISSWELL8%
- Wrangler Authentics7%
- Derbars7%
- Legendary Whitetails6%
flannel jackets for men demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 19.2×
Top flannel jackets for men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- flannel hoodie66K/yr
- flannel hoodie for men84K/yr
- shacket men25K/yr
- shirt jacket men20K/yr
- hooded flannel shirt for men18K/yr
- hooded flannel30K/yr
- shirt jackets11K/yr
- mens flannel hoodie43K/yr
- shirt jackets for men12K/yr
- flannel with hood15K/yr
Top flannel jackets for men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZITY Mens Flannel Hoodie Shirts Casual Button Down Plaid Shirt Jackets for Men Long Sleeve Stylish Hooded with Pocket Navybeigewhite Large
ZITY$21.744.5★3,839 rev
ZITY Mens Flannel Hoodie Shirts Casual Button Down Plaid Shirt Jackets for Men Long Sleeve Stylish Hooded with Pocket Navy X-Large
ZITY$22.094.5★3,839 rev
ZITY 3 Pack Mens Flannel Hoodie Shirts Long Sleeve Casual Vintage Button Down Plaid Shirt Jacket with Pocket Deepbluebeige Navy White X-Large
ZITY$41.524.4★1,046 rev
Long Sleeve Quilted Lined Flannel Shirt Jacket With Hood Vintage Night Large
Wrangler Authentics$30.594.6★55,815 rev
ZITY 3 Pack Mens Flannel Hoodie Shirts Long Sleeve Casual Vintage Button Down Plaid Shirt Jacket with Pocket Deepbluebeige Navy White Large
ZITY$41.254.4★1,046 rev
Newest
by launch dateLong Sleeve Quilted Lined Flannel Shirt Jacket With Hood Vintage Night X-Large
Wrangler Authentics$32.0255,815 rev
Quiksilver Mens Regular Fit Cozy Soft Button Down Hooded Flannel Shirt Quarry Large
Quiksilver$27.7746 rev
Amazon Essentials Mens Mens Rigid Denim Shacket Vintage Blue M
Amazon Essentials$23.14293 rev
SWISSWELL 5 Pack Hooded Flannel Shirt for Men Plaid Hoodie
SWISSWELL$52.2580 rev
Long Sleeve Quilted Lined Flannel Shirt Jacket With Hood Vintage Night Large
Wrangler Authentics$30.5955,815 rev
Trending
90-day click momentumAmazon Essentials Mens Mens Rigid Denim Shacket Vintage Blue M
Amazon Essentials$23.144.5★
SWISSWELL 5 Pack Hooded Flannel Shirt for Men Plaid Hoodie
SWISSWELL$52.254.6★
Derbars Men Flannel Hoodie Plaid Sweatshirt Hooded Fleece Jacket Brown S
Derbars$30.734.6★
Amazon Essentials Mens Regular-Fit Long-Sleeve Flannel Shirt Button-Up Cotton Twill Double Chest Pockets Olive Heather Large
Amazon Essentials$17.234.6★
ZITY Mens Flannel Hoodie Shirts Casual Button Down Plaid Shirt Jackets for Men Long Sleeve Stylish Hooded with Pocket Navy X-Large
ZITY$22.094.5★
What reviews say buyers love and hate about flannel jackets for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“seemed well made”
“Warm and cozy”
“Feels comfortable”
“Great value”
“Material is not too heavy”
“overall this thing has been durable”
“the colors were exact”
“Its great material for the jacket itself”
“it worked well as a lightweight jacket for cooler weather”
What buyers complain about
“Could be thicker”
“runs large”
“Low Quality”
“Thin”
“Pretty thin material”
“did not keep him warm outside at night”
“The $90 price is absurd”
“The one pocket is way too small”
“4 broke in a week”
“The photo is deceptive”
Top return reasons
Common flannel jackets for men questions
- Is flannel jackets for men profitable to sell on Amazon United States?
- The niche generates $24K/yr across 66 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -54.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the flannel jackets for men niche?
- 19 brands and 30 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in flannel jackets for men?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 10.2% — above our launch gate.
- When does demand for flannel jackets for men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 19.2× the quietest.
- What does it cost to enter the flannel jackets for men niche?
- Listings span $17.23–$82.45; the average listing price is $32.16 (sweet spot $15–$100). The average incumbent carries 5,765 reviews — the moat a new listing must climb.