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38

Flame Resistant Jacket

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 95Returns 38Price range 18Avg price 66Brand share 73Review moat 85Quality gap 42

Competition

Incredible19%

top-5 click share — an open shelf

Review moat

Great305.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good$126.70

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Price range

Bad$15.10–$499.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$0

$0/yr · 169K searches

Growth

Bad-78.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Is flame resistant jacket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, flame resistant jacket is a $0/yr Amazon United States market (169K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

flame resistant jacket market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$63K–$95K
units × avg price
Conversion rate
0.0%
Avg BSR
#1,011
Page quality
0%
Prime
97%
Sponsored
73%
Out of stock
14.3%
Avg brand age
61 months
Avg seller age
168 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

138

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

19%

Top 20: 45%

Open market

32%

  • BOCOMAL20%
  • Carhartt13%
  • ARIAT12%
  • VANLENS8%
  • Bulwark FR8%
  • YESWELDER6%

flame resistant jacket demand & seasonality

Weekly Amazon search volume, last 104 weeks — -78.5% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 16.7×

Top flame resistant jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • fire resistant jacket12K/yr
  • carhartt fr jacket17K/yr
  • ariat fr jacket11K/yr
  • fr coat10K/yr
  • fr coats for men13K/yr
  • flame resistant jacket6K/yr
  • mens fr jacket8K/yr
  • fire resistant jacket for men7K/yr
  • ariat fr jackets for men9K/yr
  • fr jacket women6K/yr
All search terms

Top flame resistant jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$04%$06%$08%$01101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about flame resistant jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fits perfectly”

Quality-Overall18%

“Very high quality for the $90 I paid”

Value For Money8%

“Good deal”

Comfort-Overall8%

“very comfortable”

Warmth7%

“Feels warm looks good”

Advertised Vs Actual Product3%

“Works as advertised”

Weight Light2%

“It is lightweight”

Material Quality2%

“The fabric is heavy duty fire resistant cotton with a tight weave that should provide protection against sparks, etc”

Thickness2%

“Nice and thick”

Weather Proof2%

“Great coat for raining days”

What buyers complain about

Size-Overall22%

“Runs a little smaller”

Quality-Overall7%

“Cheaply made”

Touch/Button Controls6%

“faulty buttons”

Durability5%

“won't last you very much”

Value For Money5%

“Not worth what I paid for it”

Zipper Quality4%

“But the bottom of the front zipper is to high”

Thickness4%

“Very thin”

Smell4%

“smells absolutely horrible”

Gap/Hole2%

“Hole in the elbow in two months”

Leather Quality2%

“Not the kind of quality I was hoping for with a brand new leather welding jacket”

Top return reasons

Size-Overall62%
Sleeve Fit4%
Length4%
Waist Fit4%
Chest Fit4%
Material Quality3%
Shoulder Fit3%
Advertised Vs Actual Product2%
Arm Fit2%
Weight Heavy2%

Common flame resistant jacket questions

Is flame resistant jacket profitable to sell on Amazon United States?
The niche generates $0/yr across 131 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -78.5%. Flapen's verdict: Skip it (38/100).
How competitive is the flame resistant jacket niche?
23 brands and 138 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in flame resistant jacket?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Touch/Button Controls. The return rate is 4.0%.
When does demand for flame resistant jacket peak?
Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 16.7× the quietest.
What does it cost to enter the flame resistant jacket niche?
Listings span $15.10–$499.58; the average listing price is $126.70 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.