Fishnet Stockings

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

4.2%

Market size, estimated

$1.8Ma year

Peak month

October4.6× the quietest month

Top search term

fishnet stockings for women1.3M searches a year

Listings sell for $9.06 on average, from $4.06 to $19.84. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $9.06 that is $72K to $91K a year per listing.

Average price

$9.06under the $15 to $100 sweet spot

Price range

$4.06–$19.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

8,000–10,000

Revenue per listing a year

$72K–$91K

Returns

4.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,192 within Socks & Hosiery. It carries 6,805 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#2,192in Socks & Hosiery

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,805per listing

Listings tracked

42

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months