Fishing Trucker Hat

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

+15.5%

Conversion, latest week

1.4%

Market size, estimated

$73Ka year

Peak month

July6.7× the quietest month

Top search term

salty crew hats73K searches a year

Listings sell for $30.33 on average, from $15.58 to $53.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.33 that is $0 to $3K a year per listing.

Average price

$30.33inside the $15 to $100 sweet spot

Price range

$15.58–$53.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.4%of orders · Amazon United States median 2.1%

51% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #13,499 within Baseball Caps. It carries 991 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

85%

Out of stock, average day

9.0%

Average rank

#13,499in Baseball Caps

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

991per listing

Listings tracked

68

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months