Is fishing shorts profitable to sell on Amazon United States?

The niche generates $223K/yr across 97 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is +114.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the fishing shorts niche?

26 brands and 171 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in fishing shorts?

Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Quality-Overall. The return rate is 5.9% — above our launch gate.

When does demand for fishing shorts peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.5× the quietest.

What does it cost to enter the fishing shorts niche?

Listings span $14.81–$75.00; the average listing price is $34.12 (sweet spot $15–$100). The average incumbent carries 2,406 reviews — the moat a new listing must climb.

Fishing Shorts

Worth a look

Shows demand growing +114.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+114.1%

90-day search growth — must beat 0% to launch

Avg price

Incredible$34.12

avg listing price — sweet spot $15–$100

Price range

Incredible$14.81–$75.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great22%

top-5 click share — an open shelf

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay$223K

$223K/yr · 872K searches

Review moat

Okay2,406.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Trending High Returns

Is fishing shorts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, fishing shorts is a $223K/yr Amazon United States market (872K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

fishing shorts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $205K–$273K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,759
Page quality: 0%
Prime: 99%
Sponsored: 88%
Out of stock: 3.5%
Avg brand age: 42 months
Avg seller age: 148 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

171

Top-5 brand share

77%

Top 20: 97%

Top-5 click share

22%

Top 20: 47%

Open market

20%

HUK59%
BASSDASH6%
KastKing5%
Palmyth4%
Gerry3%
TACVASEN3%

fishing shorts demand & seasonality

Weekly Amazon search volume, last 104 weeks — +114.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.5×

Open Trend

Top fishing shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

huk shorts for men147K/yr +118.0%1.0% conv.
fishing shorts97K/yr +122.1%0.3% conv.
mens fishing shorts92K/yr +111.2%0.3% conv.
fishing shorts for men102K/yr +93.7%0.3% conv.
gerry shorts for men78K/yr +114.1%0.2% conv.
kuhl mens shorts48K/yr +198.2%0.1% conv.
huk shorts47K/yr +107.3%0.7% conv.
huk swim trunks men41K/yr +82.2%0.6% conv.
mens huk shorts24K/yr +94.2%0.7% conv.
gerry shorts25K/yr +98.4%0.1% conv.

All search terms

Top fishing shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Huk Mens Standard Next Level Quick-Drying Performance Fishing Shorts Charcoal-10.5 Large

HUK$46.864.7★8,563 rev

Huk Mens Standard Next Level Quick-Drying Performance Fishing Shorts Black-10.5 Large

HUK$44.974.7★8,563 rev

Huk Mens Standard Next Level Quick-Drying Performance Fishing Shorts Charcoal-10.5 X-Large

HUK$46.444.7★8,563 rev

BASSDASH Mens 7 Fishing Shorts UPF 50+ Lightweight Water Resistant Quick Dry for Hiking with Zipper Pocket FP06M

BASSDASH$23.074.7★164 rev

Next Level 10.5 Short Quick-Drying Fishing Shorts for Men

HUK$52.774.7★629 rev

Newest

by launch date

Gerry Mens Comfort Stretch Tech Short with UV Protection (US Waist 34 Regular Black)

Gerry$23.2935 rev

5mo ago

Palmyth Mens Fishing Shorts 7 Quick Dry with 8 Pockets Water Resistant Lightweight Cargo Hiking Shorts for Outdoor Charcoal L

Palmyth$28.6827 rev

6mo ago

HUK Mens Pursuit Volley Pattern Short Quick-Dry Shorts for Men Seagrass X-Large

HUK$39.6821 rev

12mo ago

BASSDASH Mens 7 Fishing Shorts UPF 50+ Lightweight Water Resistant Quick Dry for Hiking with Zipper Pocket FP06M

BASSDASH$23.07164 rev

1y ago

HUK Mens Pursuit Volley Short Quick-Dry Fishing Shorts for Men Marolina Blue Large

HUK$29.43655 rev

3y ago

What reviews say buyers love and hate about fishing shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“The fit is true to size”

Comfort-Overall16%

“Very comfortable”

Quality-Overall11%

“Good quality”

Pockets/Compartments7%

“lots of pockets”

Weight Light5%

“The shorts are very lightweight”

Value For Money5%

“Great value”

Quick Drying3%

“Dry quick”

Material Quality3%

“Comfortable material”

Advertised Vs Actual Product3%

“are as advertised”

Stretchability/Expandability/Elasticity2%

“stretchy”

What buyers complain about

Size-Overall25%

“A tad small”

Pockets/Compartments9%

“Hand pockets are not as deep as I would like”

Quality-Overall5%

“Definitely not the quality huk shorts ive had in the past”

Waist Fit5%

“Waist bigger than 34”

Stitch/Finish/Polish5%

“Weak seams”

Thickness3%

“Material is so thin and plastic like”

Material Quality3%

“Very cheap material”

Value For Money2%

“Not worth it”

Thin2%

“very very thin material”

Color2%

“Color is not correct”

Top return reasons

Size-Overall48%

Waist Fit16%

Length8%

Material Quality5%

Inseam Fit4%

Thigh Fit3%

Color3%

Advertised Vs Actual Product2%

Hip Fit2%